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UTILISATION
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Pe
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IDEA
FEELING
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UGH VIEW
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Meaning of perception:
Perceptions vary from person to
person.
Different
people
perceive
different
things
about
the
same
situation. But more than that, we
N assign different meanings to what we
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T
P
E
PERC
perceive. And the meanings might
change for a certain person. One might
change one's perspective or simply
make things mean something else
NATURE OF PERCEPTION:
1) PERCEPTION IS THE INTELLECTUAL PROCESS THROUGH
WHICH A PERSON SELECTS THE DATA FROM THE
ENVIRONMENT, ORGANISES IT, AND OBTAINS MEANING
FROM IT.
2) PERCEPTION IS A BASIC COGNITIVE OR PSYCHOLOGICAL
PROCESS. THE MANNER IN WHICH A PERSON PERCEIVES
THE ENVIRONMENT AFFECTS HIS BEHAVIOUR. THUS,
PEOPLES ACTIONS, EMOTIONS, THOUGHTS, OR
FEELINGS ARE TRIGGERED BY THE PERCEPTION OF
THEIR SOURROUNDINGS.
3) PERCEPTION IS A SUBJECTIVE PROCESS AND DIFFERENT
PEOPLE MAY PERCEIVE THE SAME ENVIRONMENTAL
EVENT DIFFERENTLY BASED ON WHAT PARTICULAR
ASPECTS OF THE SITUATION THEY CHOOSE TO ABSORB,
HOW THEY ORGANISE THIS INFORMATION, AND THE
MANNER IN WHICH THEY INTERPRET IT TO OBTAIN THE
UNDERSTANDING OF THE SITUATION.
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CASE STUDY
KRISHNAMURTHY, PLANT MANAGER OF FRAME
MANUFACTURING
COMPANY,
IS
THE
CHAIRPERSON OF THE AD HOC COMMITTEE FOR
SPACE UTILISATION. THE COMMITTEE IS MADE
UP OF VARIOUS DEPARTMENTAL HEADS OF THE
COMPANY. THE GENERAL MANAGER OF THE
COMPANY
HAS
GIVEN
MURTHY
THE
RESPONSIBILTY FOR SEEING WHETHER THE
VARIOUS
OFFICE,
OPERATIONS
AND
WAREHOUSE FACILITIES OF THE COMPANY ARE
BEING OPTIMALLY UTILISED. THE COMPANY IS
BESET BY RISING COSTS AND THE NEED FOR
MORE SPACE.HOWEVER, BEFORE OKAYING AN
EXPENSIVE ADDITION TO THE PLANT,THE
GENERAL MANAGER
WANTS TOGHBE
SURE
T
VIEW THAT
F
E
E
L
U
S
I
NGS
THOSPACE IS SBEING
IDEA
THE
CURRENTLY AVAILABLE
S
UTILISED PROPERLY.
PE
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PE
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RCEP
QUESTIONS:
WHAT PERCEPTUAL PRINCIPLES ARE EVIDENT IN
THIS CASE ?
WHAT CONCEPT WAS BROUGHT OUT WHEN THE
PRODUCTION MANAGER LABELLED THE OFFICE
PERSONNEL A BUNCH OF PAPER PUSHERS ?
on
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p
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DO YOU THINK THAT MURTHYS APPROACH TO Perc
S
IDEA
FEELINGS
GHT
U
O
TH
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VIEW
S
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Perc
1.
2.
3.
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Perce
Solution:
on
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Perc
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Perce
Rakshitha V