An Empty Private Dining

Room Is Full Of Potential

When the economy takes a turn for the
worse, the restaurant industry is one of
the most affected.
The restaurant performance index has
dropped significantly over the past four
years.
Declining Restaurant Performance Index
104
103
102
101
100
99
98
97
Jan 2004 Jan 2005 Jan 2006 Jan 2007 Jan 2008

National Restaurant Association, 2008 Mid-Year Review

Yet, even in the trying economy, private
dining business is growing faster than
ever.
Private Dining and Catering Business Revenues

40

30 27 Billion

20

10
3.6 Billion

2000 2007
National Restaurant Association, 2007
Restaurant Forecast
More and more
restaurants across the
nation continue to add
private dining rooms.

Private dining spaces

are in higher demand
than ever.

Forbes, January 2007

40%
family- 50%
casual- 60%
dining dining fine-dining
operators operators operators

Expect private dining events to

represent a larger share of total
future business.

American Restaurant Association, Annual Forecast 2007

Despite the increased demand,
the industry has yet to reach its full
potential.

Most private dining spaces

are sitting empty over half of the
time.
In order to maintain a strong private-
dining business, regardless of the
economic climate, private events need to
be profitable for the operator and
economical for the client.
The tendency is to view private dining
as an extension of the main dining
room.
It’s important to regard
private dining as a
separate business,one
that will expand your
customer base and
increase your revenues.
How does your restaurant
currently manage its private
dining business?
 e m o s t ,
o u ' r e l i k a
If y a b l y u s e
u p r o b .
yo t e b o o k
p e r n o
pa
s y s te m
h il e t h i s y
W a s m a n
r k s , i t h
wo w n
e l l- k n o
w s .
prob le m
It’s very time consuming.
Organizing and managing a paper system
wastes valuable time
It’s very time consuming.
Organizing and managing a paper system
wastes valuable time.

It’s disorganized.
Event details get misplaced. Customer Service
suffers. If you have multiple restaurants, cross
selling is impossible and leads are lost.
It’s very time consuming.
Organizing and managing a paper system
wastes valuable time.

It’s disorganized.
Event details get misplaced. Customer Service
suffers. If you have multiple restaurants, cross
selling is impossible and leads are lost.

It loses money.
Marketing to existing customers is difficult and
countless opportunities to book repeat
business is lost.
To survive in this economy, restaurateurs
will need to adapt. Paper systems are on
the way out.
Look at it this way…
Restaurants are where hotels were 15
years ago, when all banquets were booked
and planned with paper systems.
Today, more than 80% of hotels use an
automated system for all of their banquet
and catering events.
Unfortunately, most
of the technology
solutions available to
restaurants are
elaborate,
expensive, and
difficult to use.

You're in the
restaurant
business, not the
technology
business.
You deserve a solution that is
tailored for your specific needs
—
a solution that seamlessly
fits into your current way of
working.
Tripleseat provides the only web-based
booking engine and event planning software
designed specifically for the restaurant
private dining business.
• No installations (web
based)

• Innovative user interface

• Easily scalable
• Saves you time

• Increases revenues

• Strengthens customer
retention
 Tripleseat is so much easier and more
user friendly than any other catering

“ booking programs we have attempted to

use.

I am an anti-computer person and I find

it very easy to use. It is also a big time
saver when booking and planning an

”
event. We love it!

Maria Czechut
Catering Sales Manager
Upstream Brewing
Company
 Tripleseat answers our practical needs,
and it allows us the intuitive system for

“ little cost.

It is web based which is huge — 5 or 6

different people are utilizing it in
different locations. We can instantly tap
into Tripleseat from wherever we are.
It’s intuitive and exactly the right fit.
Sean Dutson ”
General Manager
606 Congress
Restaurant
Renaissance Hotel
Boston
Feature
Highlights
Customer Relationship Manager
Maintain a comprehensive accounts and
contacts database including booking history,
telephone conversations, and
correspondence. Prospect for future business
and build on existing relationships
Event Scheduler
A graphic calendar of all of your restaurants
events, displayed in a month-at-a-glance or
week-at-a-glance format. Book new events
directly from the calendar
No-Hassle Bookings
Create new bookings instantly and manage
all existing bookings quickly and easily
Banquet Event Order
Plan every detail of all your events with the
Banquet Event Order. With the BEO nothing
will be left to chance.
Follow up reminders
Ensure thorough event management and
proactive customer service with automated
daily "to-do" lists and follow-up reminders
Visit www.Tripleseat.com to learn more.