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VALUE PROPOSITION:

THE NAME PARTNER


Lessons Learned
How to sell this and to who.

Brittany Mendez
Alfonso Quevedo

LOOKING AT
1.Initialideaandopportunity
2.Teammembersbackground
3.Version1ofBusinessModelCanvas
4."Sohere'swhatwedid"
5."Sohere'swhatwefound(reality),sothen..."
6.Atleast3IterationsofBusinessModelCanvas
7."Sohere'swhereweendedup"
8.Whatdidyoulearn?
9.Doyouthinkthisisaviablebusiness?
10.Doyouwanttocontinuetopursueit?
11.Appendix(EveryiterationofBusinessModelCanvas)

IdeaandInitialOpportunity
Weweregivenan
opportunitytoinvolve
ourselvesinaproject
inwhichwecould
potentiallyrunwith
makingitnotonlya
successfulproject,
butasuccessful
product.

LoboProductions:TheProduction
companythatReneworkswith
wouldliketogettheirfootinthe
doorwiththeNamePartner.

TeamMembers
BrittanyMendez
- Background:WellRoundedEnglishMajorwithapassionforSTEMEducation
- Expertise:Logistics
- Role:Research,contactpotentialpartners,creatingPowerPointsandconductinterviews
weekly.ProvidedvaluableinsightonpossiblecosteffectivedistributionstotheRGV,
partnerships.

and

AlfonsoQuevedo
Background:CommunicationsMajor
- Expertise:Communications
- Role:Researchfinancialaspectofmovieinregardstocostforpartnersandcompetitions.
ProvidedvaluableinsightonmovieCreatingPowerPoints,filmmakinganddistribution.

OriginalIdea

Hereswhatwedid
>Gatheredinformationonthefilmindustry
Fromhowthingswork,downtothenittygrittyfactsonhoweverythingisrun.
>Conductfacetofaceinterviewswiththeinventororthecreatorofthisprojectinordertogeta
betterroundedunderstandingoftheproductaswellasthemarket.
ConductedPhone,personandelectronicinterviewswithvarious:
Competitors
Partners
Resources
PotentialRelationships
>Conductedextensiveresearch,notonlyonthefilmindustryandmarket,butalsothebusiness
modelcanvas.
Evaluatedconstructivecriticismfromeachclassnotetaking,Dr.RhiandDr.Roblescritiques.

Hereswhatwefound..
>Notaseasyaswehadoriginallythought
>Manypeoplewerehardtoreachandsometimenotwillingtocommunicatewithus.
>Wehadmanyobstacles,whetheritwastryingtogetinterviewsdone,meetingwithpotential
competitorsorpartners.
>Workinprogressaseachweekfollowed,wewereabletosharpenanddevelopourskills.
>Thereweresomanypeoplethatwerewillingtohelpgetthismoving.

Hereswhereweendedup!

Pantelion Films
El Rey Network

Universities
Law Schools
Author of Works
Pharmaceuticals

Theaters
Relevance
Locally Made

Film Market

Investors
Crowd Funding Direct Sales
Indirect Sales Movie
Festivals

CustomerSegments

Resources,Activities,andCosts

Whatdidyoulearn?

Yes,makingamovieistough,
butnooneeversaiditwas
goingtobeeasy.Notonlydid
welearnabouttheBusiness
ModelCanvas,butwelearned
theoutsandinsinregardsto
whatittakestoproducea
film.
10

Thoughts
Doyouthinkthisisaviablebusiness?

Definitely.Notonlyisitviable,ithasthepotentialtogaingreat
successandsurpassevensomeoftheotherbigproductionnamesoutthere.

Doyouwanttocontinuetopursueit?

MostDefinitely!Ifgiventheopportunity,wewoulddefinetlywantto
seeitthrough.Ithinkitwouldbeextremelyeasiertocarryoutthemethods
andideaswehaveset.

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