Serena Hotel

TABLE OF CONTENTS:
Introduction of Serena
Vision & Mission
History of Serena
Serena Hotel Islamabad
Marketing Mix
Segmentation

CONTINUE.
Targeting
Positioning
Competitors
CSR
Conclusion

INTRODUCTION OF SERENA
Serena group was founded in 1970 under the leadership of Aga Khan
Network Development Authority (AKFED). Its Owner Clara Mugabe.
Headquarters of Serena is in Nairobi, Kenya.
The group has flourished for more than three & half decades & has a
collection of 32 luxury resorts, safari lodges & hotels which are located
in East Africa (Kenya, Tanzania, Rwanda, Uganda, and Mozambique)
and Central and South Asia (Pakistan, Afghanistan, and Tajikistan).

MISSION & VISION STATEMENT

"Our Mission is to create outstanding facilities faithfully reflecting ethnic
designs that offer the highest standards of product and service and to
provide Management and staff with an environment that enables them to
deliver operating standards beyond the level of our guests expectations,
resulting in satisfactory returns to our stakeholders."

PROPERTIES OF SERENA ALL OVER THE

WORLD
Kenya
Tanzania
Uganda
Rwanda
Mozambique
Afghanistan
Tajikistan

PROPERTIES OF SERENA IN PAKISTAN

Faisalabad Serene Hotel

Gilgit Serena Hotel

Hunza Baltit Inn

Islamabad Serena Hotel

Quetta Serena Hotel

Swat Serena Hotel

Shigar Fort

Khaplu Palace

SERENA HOTEL
ISLAMABAD

 Serena Islamabad started its operation in 2001.

Hotel is situated in Central Islamabad, 18
kilometres from ISL Airport.
The hotel, which is built from seven levels, features
a range of terraces & pavilions.

MARKETING MIX
Product
Price
Place
Promotion

PRODUCT
Serena are the market leader in
executive travel market, offering
business & executives suites in
all their city hotels.

DINING

The Serena Hotel Islamabad restaurants endeavor to offer honorable guests a memorable experience in various distinct dining spaces. The menus
at Islamabad Serena Hotel specialize in traditional and contemporary preparations, multi-cuisine, and a range of specialty menus.

Zamana

Al-Maghreb

Dawat

Rakaposhi Cafe and Patisserie

Baradari (Seasonal Restaurant)

Wild Rice

Pool Bar

WEDDING SERVICES
The Islamabad Serena Hotel is one of the Pakistans most prestigious
wedding venues
1. Offering extensive grounds
2. Stand alone social event centre
3. Pool-side reception area
4. Complete wedding planning services.

THE MAISHA MIND ,BODY & SPIRIT SPA

To enter Maisha Day Spa is to step into heaven of serenity. A rare space , where you
can relinquish yourself entirely to our professional therapists dedicated to your wellbeing.

GUEST SERVICES & FACILITIES

Banquet and
Conference facilities

Complimentary Airport transfers

Multi Cuisine Restaurants

State of the art Spa & Health Club

Salon & Barber Shop

Laundry Services

Shopping Arcade

24 hour Business
Centre
Complimentary Wi-Fi
Access
24 hour Room Service
Mini Bar
Round the clock Doctor

SERENA HOLIDAY OFFERS

Weekend Offer (Fri - Sun)
Swahili Night
Seafood Dinner Barbeque
The Great Morani Safari Air Package
The Great Elephant Trails Safari
Serena Vacation Package

PRICE
Deluxe Room
Billing currency :USD

PKR
18060

Deluxe Twin Room

Billing currency :USD

PKR
20468

Executive Club Room

Billing currency: USD

PKR
20640

Executive Club Twin Room

Billing currency :USD

PKR
22790

PLACE
Standing at the foot of Northern Hills with magnificent view of
Margalla Hills & Rawal Lake, this exceptional hotel is surrounded by
fourteen acres of lands with beautiful gardens, yet it is located at the
very centre of Islamabad, the capital of Pakistan..
Serena offers 387 rooms & suites, all withy air-conditioning
satellite TV, WiFi & voice mail.

PROMOTION
Websites
E-mail
Brochures
Conferences
Newspaper

SEGMENTATION & TARGETING

Corporate clients
Embassies
Families
Wedding + parties
Quality conscious & Executive class

POSITIONING
With a strong brand name & high quality
standard of comfort & luxuries, in Pakistan
Serena is standing at number one in
ranking of luxury resorts.

COMPETITORS
Direct Competitors:
Marriot, PC
Indirect Competitors:
Best Western, Margalla
Hotel, Hotel Crown Plaza

THE SERENA GROUP AND CORPORATE

SOCIAL RESPONSIBILITY
Sustaining the environment
Supporting the national economy
Promoting good governance
Working with the local community
Supporting the local economy
Supporting the local society

CONCLUSION
Very good hotel
Fantastic services
Great room
Popular among business
travellers
Well organized
Traditional architecture

THANKYOU