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Communication
Importance of Sensitivity to
Cultural Differences
“The business world is becoming
more global. Distance and time-
wise, we are closer than ever..
But we are still learning to
understand each other’s mind-
set. We need to develop cultural
awareness in order to be
successful,” says Michiru
Tamanai, Director of training in
Sheraton Hotels, Hawaii.
Examples:-
United States has a low-
context culture; People there
rely mostly on verbal
communication to convey their
messages.
Japanese have a high-context
culture and so they rely more on
circumstances and nonverbal
actions to communicate their
messages
Offensive actions to
Japanese:
Gestures such as leaning on a
wall, using an index finger to
summon someone and moving
things with one’s feet.