PRESENTS

THE MARTINI FAMILY

OR
“ C O C K T A I L R O YA LT Y – A L L Y O U N E E D T O K N O W T O
O R D E R , D R I N K A N D E N J O Y T H E K I N G O F C O C K TA I L S ”

WITH
SPONSORED
ANGUS BY
WINCHESTER
TANQUERAY
 Five Aims for Today
• I want to remind or educate you of the Iconic status of
the drink.
• Explain that the Martini is not just a drink but a Family
of Drinks.
• Show how by only thinking of 7 different variables in a
Martini then you can have 9216 variants
• Amuse you. By trying to give you some Michael Pollen
style advice as to how to be ‘good’ at drinking and
ordering Martinis.
• Remind (or Convince) you that Tanqueray makes not
just fabulous T&Ts but also Award Winning Dry
Martinis…

 Why (or Who) Me?
• Global
Ambassador for
Tanqueray Gins
• A Bartender with
over 2 decades
of Experience
• A Gin Genius
• A Martini Maven
 Rule # 1

 Beware the drink that has the word

Martini in its name…
 Why So Important?
• Authenticity and Credibility
• Imagery
• Celebrity
• Less a Recipe more a Ritual
• So easy to make (…so easy to screw up)
• Personalised
• Tastes so damn good…
Iconic Cocktail
 Martini Symbolism
• The Martini is American
• The Martini is Urban
• The Martini is High Status
• The Martini is a Man’s drink
• The Martini is Optimistic
• The Martini is Adult
• The Martini is Retro
Celebrity
 Wit and Wisdom
• Dorothy Parker & Ogden Nash
• Dean Martini and Humphrey Bogart
• HL Mencken and Bernard De Voto
• Nikita Khrushchev
• Earnest Hemingway and Ian Fleming
• New Yorker Cartoons
• Anonymous…
Dorothy Parker
 “ I love a Martini
– two at the
most… at three I
am under the
table and at four
I am under the
host”
Ogden Nash
• The Drink with
Something in
it
Dean Martin
 “after two
Martinis don’t
drive… don’t
even try to
Putt”
Humphrey Bogart
 “ I should
never have
switched from
Scotch to
Martinis…”
H.L Mencken
 “The Only
American
Invention as
Perfect at the
Sonnet”
Bernard De Voto
 “You can no more keep a
martini in the refrigerator
than you can keep a kiss
there. The proper union of
gin and vermouth is a
great and sudden glory; it
is one of the happiest
marriages on earth and
one of the shortest-lived.
The fragile tie of ecstasy
is broken in a few
minutes, and thereafter
there can be no
remarriage”
Nikita Khrushchev
 “America’s
most lethal
weapon…. And
slightly cold on
the stomach”
Earnest Hemingway
 “I had never
tasted anything
so cool and
clean… they
made me feel
civilized.''
Ian Fleming
• "A dry martini," Bond said.
• "One. In a deep champagne goblet."
• "Oui, monsieur."
• “Just a moment, Three measures of Gordons,
one of vodka, half a measure of Kina
Lillet, Shake it very well until it's ice-
cold, then add a large thin slice of lemon
peel. Got it?“
• "Certainly, monsieur." The barman seemed
pleased with the idea.
• "Gosh, that's certainly a drink," said Leiter.
Bond laughed.
• "When I'm...er...concentrating," he explained,
"I never have more than one drink before
dinner. But I do like that one to be large
and very strong and very cold and very
well-made. I hate small portions of
anything, particularly when they taste
bad. This drink's my own invention. I'm
going to patent it when I can think of a
good name."
 Anonymous
• “one is perfect, two is too many
and three is not enough”
• “the Elixir of Quietude”
• “the cloak by which to jump the
puddle between day and night”
•
 Rule #2

 Read all you can before

and (if alone) during
Martini drinking.
 Gadgets Galore
• Martini Measures
• Vermouth Spikes
• Martini Scales
• Martini Stones
• Martini Testers
•
Origins
Turf Club Martinez Marguerite
 Turf Club Martinez Marguerite

Dry Martini Sweet Martini Perfect Martini

 Turf Club Martinez Marguerite

Dry Martini Sweet Martini Perfect Martini

Army Hanky Panky Lone Tree

 Turf Club Martinez Marguerite

Dry Martini Sweet Martini Perfect Martini

Army Hanky Panky Lone Tree

Cooperstown Cardinale Fourth Estate Bronx

 Turf Club Martinez Marguerite

Dry Martini Sweet Martini Perfect Martini

Army Hanky Panky Lone Tree

Cooperstown Cardinale Fourth Estate Bronx

The Veggies The Dashes The The Oddities

Gibson Parisian
Extra Dry Martini ASDM Society Modifieds Squirrel
Valencia Martini sandwich
Gin Salad Torpedo Kangaroo
Buckeye Allies Alaska
Martyranny
 Rule # 3

Be Precise and Be

Particular about your
drink
 Gin
• Tanqueray is the
benchmark London
Dry Gin
• Tanqueray won the
Ultimate Cocktail
Challenge Martini
Award in 2010
• Tanqueray also has No.
TEN that was
invented for the
Martini
Vermouth
• What type?
• What
temperature?
• How Much?
•
 Rule #4
 Beware the bar that does not
keep its vermouth in the
Fridge
Bitters?
Dilution
• Ice type
• Preparation
method – The
James Bond
Question
 Rule #5

Beware the
shaker & love
the Stirrer
Glassware
 Rule #6

Size


Matters
moderation
as does
More Glasses
Garnishes
• The Charles
Dickens
Question…
Olive or Twist
• Olives
• Zesting or
Perfuming?
Martini Bars Around the
World
 Rule #7


 A Martini is always made

with Gin and Vermouth


 The Martini Shot…