Académique Documents
Professionnel Documents
Culture Documents
ZAKI ANWAR
What is a Market?
Seg. 1 Seg. 3
Seg. 2
Segment marketing
Individual marketing
Niche marketing
Local marketing
Segment marketing
2. Demographic Variable
3. Psychographic Variable
4. Benefits Variable
arkets: Geographic Variables
Lifestyle
Cultured, Hobbies, TV viewing habits, Club Member
Personality
Compulsive, Outgoing, Authoritarian, Ambitious
Offering
Titan offered DASH.
Strategic Segmentation
Differentiated
• Different marketing strategies
Marketing for
different segments.
• Focusing into each segment
separately.
• Higher sales and higher costs
Example
•Maruti Suzuki (Sx4, WagonR,800)
Strategic Segmentation