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DIGITAL MEDIA

BROADCASTING

PRESENTED BY:
SRIKANT RAMANUJAM

PRESENTED BY: SRIKANT


DIGITAL MEDIA

PRESENTED BY: SRIKANT


DIGITAL MEDIA:
 Florida's digital media industry
association, Digital Media Alliance
Florida, defines digital media as "the
creative convergence of digital arts,
science, technology and business for
human expression, communication,
social interaction and education".

PRESENTED BY: SRIKANT


DIGITAL MEDIA

PRESENTED BY: SRIKANT


BROADCASTING:
 The Copyright, Designs and Patents
Act of 1988 defines a broadcast as "a
transmission by wireless telegraphy
of visual images, sounds, or other
information which is capable of
lawful reception by the public or
which is made for presentation to the
public". Thus, it covers radio,
television, teletext and telephones
PRESENTED BY: SRIKANT
DIGITAL MEDIA
BROADCASTING:
 Dissemination of information in
digital form through digital media
over large area, to make it available
to large number of people .

PRESENTED BY: SRIKANT


DIGITAL MEDIA
BROADCASTING
 Florida's digital media industry
association, Digital Media Alliance
Florida, defines digital media as "the
creative convergence of digital arts,
science, technology and business for
human expression, communication,
social interaction and education".

PRESENTED BY: SRIKANT


BROAD
CASTING
TECHNOLOGIES

WIRELESS
RADIO TELEVISION
SERVICE

PRESENTED BY: SRIKANT


Radio : DAB, DRM, DMB

DAB (Digital Audio Broadcasting)


A technology for multi-channel audio broadcasts. Based on
European Eureka-147 standard, developed in mid 1990’s.

DRM (Digital Radio Mondale)


An open-source platform for digital radio broadcasting in FM
bands. Fits within existing AM channel bandwidth.

DMB (or T-DMB, Digital Multimedia Broadcasting)


A digital system for sending data, radio and TV to mobile
devices such as mobile phones, developed by S. Korea.

PRESENTED BY: SRIKANT


TV - DTT
 Using digital technology to provide
- more channels (SDTV) and/ or
- better picture (HDTV) and sound (surround)
through a TV antenna eg on top of the roof,
instead of using cable, satellite or internet.

 IP-TV

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DIRECT TO HOME SERVICE

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WIRELESS SERVICES:

 DVB-H (Digital Video Broadcasting –


Handheld)

 MOBILE PHONES

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Broadcast Development

• DTT/ HDTV
TV on Cable and • IPTV
Satellite • Mobile TV

TV DAB

1960 1970 1980 1990 2000

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ADVANTAGES OVER
ANALOG:

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ADVANTAGE 0F FLEXIBILITY:

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OTHER ADVANTAGES:
 LOWER COST OF PRODUCTION AND
DISSEMINATION.

 MORE ATTRACTIVE THAN PREVIOUS.

 EASY FOR CONVERGENCE.

 EASY TO MAKE CONTACT WITH FRIENDS


AT DISTINCT PLACES AT THE SAME TIME.
PRESENTED BY: SRIKANT
DISADVANTAGES:

 CREATES NOISY ENVIRONMENT.


 EXPOSE THE USERS TO DANGEROUS RADIATION.
 STUDENTS ARE SPENDING LOT OF TIME ON THESE MEDIA.
 MOST TEENAGERS ARE LIVING IN VIRTUAL WORLD.

PRESENTED BY: SRIKANT


CONCLUSION:
 Mainly this is an advancement over
analog broadcasting technique.

 Stillit would not be right to bring


these extremely useful advances to a
halt, as the side effects of these
useful developments can be avoided
by careful and controlled usage.

PRESENTED BY: SRIKANT


PRESENTED BY: SRIKANT