AIMS INSTITUTE OF

HUMAN DEVELOPMENT
AIMlessness is
death

EYES CAN TELL US LIES

 See This? Can You
Can You

Read This?
Can You See This? Can You
Can You See This? Can You
 What We Call a Visual?
 Photos
 Videos
 Television
 Radio
 Newspapers
 Magazines
 Books
 Billboards
 Signs
 Packaging
 Marketing materials
 Video games
 The Internet etc.
Know what’s Media (Visual)
Literacy? To read, understand


and analyze visuals

like photos, and videos

 Based on the idea that

pictures can be “read”
and that meaning can be
communicated through a
process of reading.

 Emerged in 1969, Welcomed

in UK, Australia, and Canada
An Interesting Journey From
Words to Visuals



Three Phases of Media
(Visual) Literacy
1. Before (seeing) the
Image Frame

2. Within (seeing) frame of

Image

3. Behind the Image Frame

1. Before Seeing Image
Frame

I. Remember one thing!

The class who is working to mentally
inspire you class
1. Influential has these characteristics
2. Optimal resources
3. Highest level of
intelligentsia
4. Clear targets
5. Effective planning
6. Consistency to
implement
 1. Before Seeing Image
Frame
II. What is the possible
scenario for which it is
developed

III. In which scenario it is

being seen?

IV. Who will see it?

2. Within Seeing frame of
Image
1. What is visualized or
shown?

2. How is it visualized
or shown?

3. What was left

intentionally?
2. Within Seeing frame of
Image
4. Is this visual trying to change
our mindset about our history,
society and culture? How?

6. Is this visual try to point out

anything about any specific
incident?

7. What possible strategy is used

to draw attention of the viewer?

8. View the visual in reverse direction

(upside down position)
3. Behind the Image Frame
1. Who is presenting it? Why?
2. Who will get the benefit?
3. Who will have to face the
loss?
4. Who takes the real decisions?
5. How media is running a
consumer society?
6. How this visual is creating
association with viewer (or
making you feel you are part
of it)
7. What was deleted or added
specifically in the visual to
inspire viewer’s mind?
Myths Develop thru Visuals

 Good living standard is impossible without

money
 World is a dangerous place…we need
weapon, army, police and forces
 Pleasure! Satisfaction! Enjoyment! Just on
next purchase of our product/service etc.
 You must take care of your body, hair etc.
 “Our business is to serve public” (claim of
every commercial organization to inspire you)
Things To Do……..
 Come! Let’s be a Team….Spread
this message as much as can

 Remember Fitna e Maal is biggest

trap of Fitna e Dajjal

 Differentiate between Desires and

Necessities

‫صرف یہی ہے ایک طریقہ دنیا میں خوش رہنے کا‬

‫دست تمنا کھینچے زیادہ دامن دل پھیلئے کم‬
Things to Do…….
 Change Your Media Habits
(watching TV, Ads, Photos, Reading etc.)

 Challenge the Media (thru letters, group

protest, rallies, march, emails, phone calls,
and innovative ideas)

 Create Your Own Media (photos, videos,

blogs, emails, SMS to raise awareness)

 Support Independent Media (Either in

Creating or in Running)
 AIMS INSTITUTE OF
HUMAN DEVELOPMENT

AIMlessness is
death
www.aimsinstitute.org