Export Marketing

(Process and
Procedures)

Hindustan Aeronautics
Limited

Introduction
Hal is based in Banglore, India. It is one of
Asias largest aerospace company.
It works under the management of the
Indian Ministry of Defense.
It is a public sector company mainly
involved is aerospace industry.
It has several facilities throughout India
including Nasik, Kanpur, Koraput and
Lucknow.
The German engineer Kurt Tank designed
the first aircraft in India.

History

HAL was established an Hindustan Aircraft in

Bangalore in 1940 under the Mysore Companies
Act.
The Indian Government bought one third stake in
the company by April 1941.
In 1942, it bought out stakes of Walchand
Hirachand, himself and other promoters and the
nationalized the company
In 1943, the Bangalore factory was handed over
to United States Army Air Force but still used
Hindustan Aircraft management.
After independence in 1947, the management
was passed over to the Indian Government.

HAL Products

AIRCRAFT

HELICOPTER
S

POWER
PLANT

AVIONICS

AEROSPACE

MATERIALS

FUTURE PRODUCTS

SYSTEMS and
ACCESSORIES

Objectives
To

ensure availability of Total Quality People to

meet the Organizational Goals and Objectives.
To have a continuous improvement in
Knowledge, Skill and Competence (Managerial,
Behavioural and Technical)
To promote a Culture of Achievement and
Excellence with emphasis and team building.
To enhance Organizational Learning
To play a pivotal role directly and significantly
to enhance Productivity profitability and
improve the Quality of Work Life

Vision and Mission

VISION
TO make HAL a dynamic, vibrant, value-based learning
organization with human resources exceptionally skilled,
highly motivated and committed to meet the current
future challenge. This will be driven by core values of
the Company fully embedded in the culture of the
Organization.

MISSION
To become a globally competitive aerospace industry
while working as an instrument for achieving selfreliance in design, manufacture and maintenance of
aerospace Defence on commercial lines in a climate of
growing professional competence.

Values of the Company

Customer

satisfaction
Commitment to total quality
Cost and time consciousness
Innovation and creativity
Trust and team spirit
Respect for the individual

Export Marketing System

Flow Chart

Execution of Purchase
Order
Supply Of Products

Research Methodology

SWOT Analysis
Strength
Reduction in manpower.
Efficiency of employees is approx 100%
Being government owned, it gets benefits and tax redemption.
Weakness
Technology is weak in comparison to other countries
No proper work distribution because planning is weak
Work place is not cleaned before starting of shifts..
Opportunities
Proper planning, training, recruitment etc.
Indigenization of parts.
LAH have been received with applause in the international market.
Threats
Entry of foreign players
Production suddenly stops due to change in government policy.
If orders are not completed on time then it is imported from
outside.

Proforma

Proforma: Invitation to Quote

Proforma: Quotation for

Items

Performa: Repair Orders

Performa: Purchase
Orders

Performa: Purchase Orders

(Sale Order)

Performa: Despatch
Order