AIRTEL BROADBAND

SERVICES
INTRODUCTION ON AIRTEL


 BHARTI AIRTEL LTD started in July 7 1995

 Its head quarters is at Delhi.

 In 1998 company started their first land

line operation.
 AIRTEL stands for
 Affectionate, Interested, Respectful,
Tolerant, Energetic loving .
 Their Punch line is “Think fresh Deliver
More”


Mr. SUNIL BHARTI MITTAL

Chairman & Group Managing
Director -BHARTI ENTERPRISES
  COMPANY PROFILE
 Their first company is Bharti Cellular Limited
under the brand name of Airtel.
 Another one is Bharti Tele Sonic Ltd under the brand
name of India One.
 Then Bharti Tele Net Ltd under the brand name of
Touch Net.
 Another one is Bharti broad band Ltd under the brand
name of Manthra Online.
 The companies Bharti Telenet Ltd and Bharti
Broadband Ltd combined together and form Bharti
Broadband and Teleservices Ltd.
 After sometime the companies Bharti Telesonic Ltd and
Bharti Broadband and Teleservices Ltd combined
together and form Bharti Infotel Ltd.
 In 13th September 2004 all the four companies
combined together and form Bharti AIRTEL Ltd.
 Bharti Airtel is one of India's leading private sector
providers of telecommunications services with more
than 120 million subscribers.

 The broadband and internet connection service
falls under the data services provided by Airtel’s
broadband and telephone services arm.


 Bharti Enterprises is actually the first ever

privately owned company to have successfully
setup a satellite-based gateway for its Internet
access service.


 In the same way, they have effectively launched

India’s first private submarine communication
cable systems. This particular feat is made
possible through partnership with SingTel.
Consequently, the data services provided by the
Airtel broadband and Internet connection
service is further grouped into DSL, ISDL,
 THE SPECIAL FEATURES OF AIRTEL
BROADBAND SERVICES:
 Why wait to connect - With Airtel Broadband, the
internet is always ON, always available. No more
waiting for dial-up to connect. You are ready to use the
internet as soon as you switch on your computer.
 Power Surfing - With speed of up to 2Mbps, feel the
excitement of doing more on Internet. Shop, download
MP3, exchange heavy files and chat at an enviable
speed, all thanks to an extensive Broadband Services
infrastructure. No more disconnections in the middle
of download.
 Surf while you talk - No more missed calls or blocked
telephone lines while using the internet. Airtel
Broadband Services connection does not block
existing telephone lines and allows one family
member to use the phone while another member surfs
the net.
 Robust installation - The world class infrastructure &
end-to-end digital network of underground copper
cable lines ensure an extremely robust connection
that eliminates the risk of damage. Superior server
technology and a dedicated port provide total security


 24x7 customer supports – The 24x7 customer

support unit helps you to serve better. It works
for round-the-clock, 365 days a year. The
customer feedbacks are carried out with great
care.


 Speed on demand – The customer can enjoy a

dedicated speed of up to 2 Mbps without having
to change your subscription plan. What’s more,
you only pay for what you use.


 Payment options – Airtel offers you a number of

payment methods like cash payment, ECS- Easy
payment method, Credit card method, check
drop boxes, online payment. You can choose any
one of the method for paying the cash.
 THE SERVICES OFFERED BY AIRTEL
BROADBAND :


 In Touch
 In Touch is a great way to stay connected. It is
an easy-to-use personal communications
service that connects you with your friends
and family, using a PC or a TV and a
Broadband (high speed) Internet
 connection. With In Touch you can do various
activities like Video & Audio messaging, video
& Audio Calling, Video Postcard TM service
etc.

 NetXpert
 NetXpert is automated broadband care
technology.
 Globally accepted and successfully used by
over 38 million customers worldwide
 the NetXpert provides immediate solutions for
Internet connectivity related problems.
 The NetXpert helps in the speedy installation
Wi-Fi


 Wi-Fi is a wireless technology brand by the Wi-Fi

Alliance that gives you a host of fantastic
advantages ranging from reliability to security.
 The simple installation procedure gives you access
to unsurpassed performance instantly.
 Common applications for Wi-Fi include Internet
and VoIP phone access, gaming, and network
connectivity for consumer electronics such as
televisions, DVD players, and digital cameras.
Just like cell phones, televisions and radios, the
wireless network also uses radio waves.

 Video Surveillance Solutions
 With this service you can observe your office,
warehouse, shop and staff from your PC from
anywhere and at all times, with the Video
Surveillance Solution.
 Products of Bharti Airtel Broadband and
Telephony Services.
 DEL – Direct Exchange Line – Land line Phone (Voice)
 DSL – Digital Subscriber Line – for data
 Telephone Instrument
 Touch net Dial-up-service

 Customers of Bharti Airtel Broadband and
Telephony Services.
 Residents
 Small and middle enterprises
 PCO’s(public call office)
 Corporate’s


 Competitors Of Bharti In Broadband And

Telephony Services.
 Bsnl
 Relience
 Tata indicom

Tariff of Bharti Airtel Broadband Services.



PROMOTIONAL STRATEGY


 After the liberalization of the Indian Telecom Sector in

1994, the Indian cellular market witnessed a surge in cellular
services. By 2009, there were various players in the market
 Bharti Tele-Ventures Limited (Bharti),
 Bharat Sanchar Nigam Limited (BSNL),
 Reliance India Mobile - GSM ,CDMA
 As competition in the telecom arena intensified, BHARTI
AIRTEL took new initiatives to woo customers.
 Prominent among these were - celebrity endorsements,
loyalty rewards, discount coupons, business solutions
and talk time schemes.
 AIRTEL has used most number of celebrities for
advertisements. The list includes-Sachin, Shahrukh
khan, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer
Khan Etc.
 The most important consumer segments in the cellular
industry were the youth segment and the business class
segment.
 The youth segment was the largest and fastest growing
segment and was therefore targeted most heavily by
TECHNIQUES UNDERTAKEN BY AIRTEL
BROADBAND FOR SALES PROMOTION ARE AS FOLLOWS-

 Point of purchase displays- when a person walks

into any Airtel store anyone can find a wide range of
point of purchase displays regarding broadband
connection. When a consumer steps into a store
he/she sees these displays and this turns out to
willingness to purchase.
 Tele calling- If you are having a Airtel landline at
home the Airtel customer care calls the customers at
regular intervals to create awareness and educate
them about their broadband connections and wide
offers.
 Sales Executives- sales executives of Airtel gather
database and approach to the consumers who are
having Airtel landlines and who have a personal
computer or laptop at their place then they promote
 By directmail- this is another way of sales
promotion where in the brochures and leaflets of
broadband service are posted along with the
landline bills to the consumer. In this way the
consumer is attracted towards the broadband
service.
 Billboards, print media and banners etc are used
widely as sales promotional methods to attract
consumers.
 Along with these Airtel also undertakes advertising
and sales promotional activities aggressively by
sponsoring in trade shows & events and they
also participate in fairs and exhibitions locally.

MARKETING RESEARCH


 American Marketing Association (AMA) is:

 “Marketing research is the functions which links
the customer and public to marketer through
information used to identity and define
marketing opportunities and problems;
generate define and evaluate, marketing
actions, monitor marketing performance, and
improve understanding of Marketing as a
process”.
 Simply, marketing research is the systematic
design, collection, analysis and Reporting of
the data findings relevant to a specific
marketing situation facing the company.
Careful planning through all stages of the
research is a necessity.


Steps in Marketing Research Process

 OBJECTIVES OF THE STUDY
 To study the relationship between various
promotional strategies on sales volume.

 To study how sales promotional tools helps to
increase sales and retain customers.

 To know the demographic factors is influenced by
sales promotional strategies.
 Sampling size: 30
 Survey questionnaire is a very important instrument for
any researcher to collect the requisite information.
 The questionnaire helps to get a brief knowledge about
a particular subject.
 With the help of questionnaire, further analysis and able
to make a decision and categorize each factor
present in the questionnaire in a proper manner.

DATA COLLECTION, ANALYSIS AND
INTERPRETATIONS:
What type of internet connection is used

at your place?
 Connection type
Broadband
Dial-up
GPRS
Others
Total No. of respondents
54219
30 Percentage
63.33
6.66
13.33
16.66
100
 Which is the current service provider at
 your place?
Service
Airtel
Tata
BSNL
Reliance
Others
TotalIndicom
Provider No. of respondents
124320
30 Percentage
66.66
10
13.33
6.66
3.33
100
How did you get to know about
broadband service given by Airtel?

Medium Users
Advertising
Friends
Existing
Others
Total No. of respondents
05916
30 Percentage
53.33
30
016.66
100
FINDINGS


 Quality of the service provided plays an important

role in keeping the existing customers and to
bring new customers.
 In most of the organization, Internet plays an
important role in the day to day activities.
 Most of the organizations prefer broadband
connection over other type of connection because
of speed and other compatibility of service.
 A number of the organization preferred Airtel
because of the quality of service provided and
also for the speed of data transmission.
 Many customers have rated the speed of data
transmission is very good.
 The safety and security of Airtel network is rated
very well by most of its customers. Safety of data
is very important in any type of organization.
Airtel with its own PC security suite helps
organizations protect its data from theft and
prevents it from harmful attacks.
 After sales service plays essential part of customer
satisfaction. Number of customers have reported
it good and very good.
 Customers feel Airtel broadband was much better
than other competitive products of the same
category. This shows the place Airtel has
achieved in the minds of the customer.
 The overall satisfaction level is very high among
customers.

 RECOMMENDATIONS
 The customer rate quality of the service as the
most relevant one and hence Airtel Broadband
services should maintain the quality in services
and should make improvements in this feature.
 Some customers are planning to discontinue
because of high billing and after sales service is
not good. Though it is a small percentage the
company should focus on these to keep the brand
image in the minds of people.
 If any complaint is observed from the customers, it
should be dealt quickly. This will reduce the
chance for dissatisfaction.
 Many dissatisfied customers asked for more
information about other plans or change of plans.
So the dissatisfaction may be due to providing
wrong plans by the sales persons. So the
company can make use of this opportunity to
retain its customers by providing the right plans.
 There is a huge market potential for broadband
services so the company should take care of
more promotional activities in which
advertisement plays and effective role and hence
to have a competitive edge over other brands.
 Lack of awareness about the plans is high among
customers. So the company must provide an
awareness program about the specialized plans
for them.
 The detailed billing is provided as a value added
service in Airtel broadband. It is free of cost in its
competitors like BSNL. So the company could
provide the service as free of cost. It will help
customers clear their doubts about billing and
hence to improve their satisfaction level.

CONCLUSION
 

 Airtel is one of the powerful brand in India and it has

been successful in creating a strong impression on the
consumer minds with its varied products and offerings
to consumers on a huge scale to deliver its customers
at its best.
 From data analysis there is huge market in youth
generation youth are using large extent to internet.
 The overall objective of the study was to find out how
the customer’s impact on sales promotional activities
of Airtel broadband services and to find out their
satisfaction towards the service against its
competitors. The study revealed the picture of
customers perception and satisfaction which help
Airtel broadband to encourage more people to be the
customers/consumers of Airtel Broadband.
