THE JOURNEY OF

HENRY FORD
Group members :
Gyeonga Jeong (1053),
Sonali Vaghani (1065),
Amanullah Sahak (1055),
Snehal Baharte (1033),
Mohammad Naser (1035),
Aakanksha Jadhav (1047)

Notice how the Ford logo changes on the

right hand upper corner of the slides ( first
attempt onwards)

It shows the transitions of the logo from the

year 1903-2003 (present)

ABOUT

BornJuly 30, 1863

Greenfield Township, Michigan,
U.S.DiedApril 7, 1947(aged83)
Fair Lane,Dearborn, Michigan,
U.S.NationalityAmerican
Occupation -Founder ofFord Motor,business
magnate, engineering
Networth$188.1billion (based on February
2008 data fromForbes)

FORDS QUADRACYCLE

His experiments on gasoline engines

culminated in 1896 with the completion of a
self-propelled vehicle which he named
theFord Quadricycle

FIRST ATTEMPT

Ford designed and built a second vehicle,

completing it in 1898.Backed by the capital
of Detroitlumber baronWilliam H. Murphy,
Ford resigned from the Edison Company and
founded the Detroit Automobile Companyon
August 5, 1899.However, the automobiles
produced were of a lower quality and higher
price than Ford wanted. Ultimately, the
company was not successful and was
dissolved in January 1901.

With the help ofC. Harold Wills, Ford

designed, built, and successfully raced a 26horsepower automobile in October 1901.
With this success, Murphy and other
stockholders in the Detroit Automobile
Company formed theHenry Ford Companyon
November 30, 1901, with Ford as chief
engineer.
But soon left the company

START AGAIN

formed a partnership, "Ford & Malcomson,

Ltd." to manufacture automobiles. Ford went
to work designing an inexpensive automobile
Ford & Malcomson was reincorporated as
theFord Motor Companyon June 16,
1903,with $28,000 capital.
1903-driving 1 mile (1.6km) in 39.4 seconds
and setting a newland speed recordat 91.3
miles per hour (146.9 kilometres per hour).

ROAD TO SUCCESS

As he became more and more successful,

more models were released- model T
(introduced on October 1, 1908) and
followed by model A (introduced in
December 1927)
model A made total output of more than
$4million over 4 years
He got into the airplane division during WWI

MODEL A

MODEL T

ROAD TO SUCCESS- DURING WWI

Ford's most successful aircraft was theFord

4AT Trimotor, often called the "Tin Goose
Ford plants in the United Kingdom produced
tractors to increase the British food supply,
as well as trucks and aircraft engines. When
the U.S. entered the war in 1917 the
company became a major supplier of
weapons, especially the Liberty engine for
airplanes, and anti-submarine boats.

TIN GOOSE

DURING WW-II

Ford directed theFord Motor Companyto

construct a vast new purpose-built factory
atWillow RunnearDetroit,Michigan. Ford broke
ground on Willow Run in the spring of 1941, and
the firstB-24came off the line in October 1942.
At 3,500,000sqft (330,000m2), it was the
largest assembly line in the world at the time. At
its peak in 1944, the Willow Run plant produced
650 B-24s per month, and by 1945 Ford was
completing each B-24 in eighteen hours, with
one rolling off the assembly line every 58
minutes.Ford produced 9,000 B-24s at Willow
Run, half of the 18,000 total B-24s produced
during the war.

FAILURE

Model A was a big failure in the beginning. It

took him 5 years to correct all mistakes and
launch his vehicle.

FAILURE AND LESSON LEARNT

Early on, though, he was anything but. Fords

first company Detroit Automobile Company
went out of business in 1901 amid customer
complaints of high prices and low quality
What these failures said to Henry Ford, loud and
clear, was listen to your market! Which, to
Fords credit, he undoubtedly did. With the
assistance of angel investors (and the harsh
lessons of his past failures), Ford reincorporated
as Ford Motor Company and focused squarely on
mass-producing vehicles customers both wanted
and had the ability to buy

TURNAROUND

In the end, Fords business goals were

realized and his wage increase had its
intended effect: turnover declined sharply,
and profits doubled to $60 million from $30
million from 1914 to 1916.
Changing of an internal business to an
international business with making of Model
T automobile and Tin Goose airplane.

INCIDENT OF SKIT
A New dawn:
The incident starts with Henry Fords
Quadricycle, which was a failure. With
Edisons help he could develop it. With
successive failures he learned how to satisfy
the customer. Finally he came up with the
idea of Model A which was a preceding step
in giving out the final successful automobile
the Model T. This led Ford Motor Company
towards global succession.

LATEST FORDS CAR MODEL COMPARED TO THE

EARLY CARS