The Future Of Augmented Reality Online

• About Zugara
• What Is Augmented Reality
• Webcam Social Shopper
Demo
• The Future Of Augmented
Reality Online
• Augmented Reality Statistics
• The Keys To Success With
Augmented Reality
 ABOUT ZUGARA

Dzień Dobry…
WE ARE ZUGARA
Snapshot: We’re an interactive marketing agency with a passion for emerging
media and technologies
Services: Interactive Video, Social Media Marketing, Mobile Marketing,
Website/Application Development
Expertise: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Location: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara

www.zugara.com 3
 ABOUT ZUGARA

OUR INVOLVEMENT WITH

AUGMENTED REALITY

ZugAR
Active Member of Augmented Reality
Marker & Manager
the Augmented Technology

Reality Consortium
• www.arconsortium.org/
Development of Flash-
based Augmented
ZugMO
Reality Technologies and Motion Capture
Software Development Technology

Kits (“SDKs”)
Manage the
Facebook
Augmented Reality
Community
ZugSTAR
Streaming
www.facebook.com/augmentedreality Augmented Reality

www.zugara.com 4
 ABOUT ZUGARA

OUR INVOLVEMENT WITH

AUGMENTED REALITY
WEBCAM SOCIAL SHOPPER CANNONBALLZ ZIMON

ZugAR ZugMO ZugMO ZugMO

Marker Motion Capture Motion Capture Motion Capture
Technology Technology Technology Technology

ZugSTAR
Streaming Augmented
Reality

www.zugara.com 5
 What Is
Augmented
Reality

www.zugara.com 6
 WHAT IS AUGMENTED REALITY

WHAT IS…
AUGMENTED REALITY

"Augmented reality (AR) is a field of computer research which deals with

the combination of real-world and computer-generated data (virtual
reality), where computer graphics objects are blended into real footage
in real time. At present, most AR research is concerned with the use of
live video imagery which is digitally processed and 'augmented' by the
addition of computer-generated graphics.“
(Wikipedia)

www.zugara.com 7
 WHAT IS AUGMENTED REALITY

THE FUTURE OF
INFORMATION INTERACTION

VIEW INTERACT

ACCESS

www.zugara.com 8
 WHAT IS AUGMENTED REALITY

SCIENCE FICTION
IMAGINATION…

www.zugara.com 9
 WHAT IS AUGMENTED REALITY

BECOMES
REALITY…

www.zugara.com 10
 WHAT IS AUGMENTED REALITY

RIGHT BEFORE
YOUR EYES….

www.zugara.com 11
Webcam
Social
Shopper
Demo

www.zugara.com 12
The Future
Of
Augmented
Reality
Online

www.zugara.com 13
 WHAT IS AUGMENTED REALITY

NEARLY EVERY MAJOR INDUSTRY

WILL USE AR

Retail / Fashion Sports Education Electronics Aerospace

Food / Restaurant Entertainment Real Estate Healthcare Finance

Consumer
Packaged Goods Government
Automotive Travel Manufacturing

www.zugara.com 14
 WHAT IS AUGMENTED REALITY

AS WILL MAJOR
MARKETING AND ADVERTISING CHANNELS

www.zugara.com 15
 THE FUTURE OF AUGMENTED REALITY ONLINE

BRANDS ARE ALREADY USING AR…

A Few Major Brands Have

Used Augmented Reality As
Part of Integrated
Campaigns…

www.zugara.com 16
 THE FUTURE OF AUGMENTED REALITY ONLINE

SOME TO GREAT EFFECT…

www.zugara.com 17
 THE FUTURE OF AUGMENTED REALITY ONLINE

FLASH + AUGMENTED REALITY

FLARToolkit Licensing Costs

Are Nominal; Development Flash Player 10 Penetration*
In Actionscript 93.5%

FLARToolkit Will
Become Standard For
Augmented Reality
Online
Flash Player 10.1 Will
Support Greater Graphic
FLARToolkit Works In Flash
Processing To Speed Up
(No Additional Plug-in)
Draw Time In Flash –
Papervision 3D

*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.

www.zugara.com 18
Augmented
Reality
Statistics

www.zugara.com 19
 AUGMENTED REALITY STATISTICS

AUGMENTED REALITY REVENUE

Handheld platforms will transform the Augmented Reality ecosystem, with revenue
associated with Augmented Reality growing from about $6 million in 2008 to more than
$350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

www.zugara.com 20
 AUGMENTED REALITY STATISTICS

WORLDWIDE WEBCAM GROWTH RATE…

Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015,
growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

www.zugara.com 21
 AUGMENTED REALITY STATISTICS

WEBCAM VIDEO UPLOADS ON FACEBOOK

As of last March 2009, 40% of Facebook Video Uploads were via Webcam
(Businessweek – Facebook Grows As A Video Platform)

www.zugara.com 22
 AUGMENTED REALITY STATISTICS

CANNONBALLZ AR GAME STATS

Case Study (over a one month period)

     
Average Time % Of Unique Repeat
Unique Visitors Visitors
Spent On Site
11,672 25%
4 min 36 sec

% Of Unique Visitors
% Of Unique Visitors
That Logged Into
That Had Webcams*
Facebook
11% 80%

*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

www.zugara.com 23
 AUGMENTED REALITY STATISTICS

AR POLLS – BROWSER PLUG-IN

Would you view an online Augmented Reality experience if it required you to download and
install an Internet Browser plug-in other than Flash? (256 Votes)

www.zugara.com 24
 AUGMENTED REALITY STATISTICS

AR POLLS – DO YOU HAVE A WEBCAM

Do you have a webcam on any of your computers, or do you plan to have one within 6
months? (307 Votes)

www.zugara.com 25
 The Keys To
Success With
Augmented
Reality

www.zugara.com 26
 #1
Augmented
Reality Based
On Utility

www.zugara.com 27
 #2 Social
Media
Integration

www.zugara.com 28
#3 Long Term
Gain vs.
Short Term
Fame

www.zugara.com 29
Dziękuję!

www.zugara.com