Excellent Research

Team
Group 2
Megha Patel
Nikki Licourt
Micah Boshears
Kyle Daly

Jessica Smith
Kevin Maingot
Ryan Stamer
Victoria Verville

Identification of
the Problem and
Statement of the
Research
Objectives

Step 1

Choice of Method
of Research

Step 2

Creation of the
Research Design

Step 3

Collection of the
Data

Step 4

Selection of the
Sampling
Procedure

Step 5

Step 6

Analysis of the
Data

Step 1:
Identification
of the
Problem and
Statement of
the Research
Objectives

I.D. Problem
Is there a clear answer?
Managerial Implications?
Easily Understandable?

The Idea: Would providing students with

on campus chauffeurs be a successful
venture?
Success = profitable, efficient, and new enquiries
There is no clear answer
Simple to understand
Managerial implications:
For students
For faculty
For UCF

Step 2:
Creation of
the Research
Design

Determine Dependent
Variable
Determine Independent
Variables
Spurious association

Dependent
and
Independe
nt
Variables

Dependent Variable: Whether or not a campus

chauffeur service would be a successful business
venture
Independent Variables:
Distance
Wait Time
Price
Weather
Gender
Age
Frequency of use
Time walking on campus

*We had found no spurious association

Step 3:
Choice of
Method of
Research

Primary Data &

Secondary Data

Type of Research

Types of Data
Primary Data:
Physical Survey Data
Quantitative

Experimental Research:
Causal Study

(https://www.surveymonkey.com/r/RQNNC
N9)

Step 4:
Selection of
the Sampling
Procedure

Define the Target

Population
Select the Sampling
Method
Determine the Sample Size
Determine Operational
Procedures

1.

Target Population

2.

Sampling Method:

Developing
a Sampling
Plan

UCF = 60,000 Students

Simple Random Method

Online Data (Survey Monkey)

3.

Resulted in 60 surveys

Sample size using probability:

4.

Resulted in 96 physical surveys

Simple Random

Operational Procedures included:

Survey Design, printing, distributing, and

collecting data

Finally the data was cleaned up

Cleaned Data in Excel

Step 5:
Collection of
the Data

What to measure
Target Respondents
Order, wording, and format
of the questions

Open Ended Format - general questions

Close Ended Format - specific questions

Rating Format - quantitative questions

Personal & Demographic Questions

Step 6:
Analysis of
the Data

Regression Analysis
Statistical Significance
R value
Collinearity

Collinearity
Problem

D = Distance
T = Wait Time

No collinearity problem
discovered using
Pearson Correlation

W = Weather

Distance and weather

O = How Often

P = Price

C = Campus

Dummy
Variable
Success
Age
Gender

Regression Analysis

Results
Would providing students with on campus chauffeurs be a successful
venture?