Program

: MBA

Semester

:I

Subject Code

: BB0032/BBA101

Subject Name

: Communication skills

Unit number

:2

Unit Title

: Types of Communication

Lecture Number

:2

Lecture Title

: Types of Communication

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Unit-2 Types of Communication

Objectives

After studying this unit, you should be able to:

identify the types of communication

explain verbal communication

describe the significance of non-verbal communication.

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Unit-2 Types of Communication

Lecture Outline

Introduction

Types of Communication

Verbal Communication

Importance of verbal communication

Advantages of verbal communication

Advantages of written communication

Significance of Non-verbal Communication

Posture/Paralanguage categories

Facial expression, guesture

Locomotion, and pacing categories

Summary

Check Your Learning

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Unit-2 Types of Communication

Introduction

We

communicate

by

exchanging

symbols

to

describe

ideas

and

experiences.

Language is a common symbol system.

Symbols to communicate can be pictures, colours, signs and sounds.

Facial expression, movements ,clothing and so on also communicate.

Communication may be verbal (that includes words- may be oral or

written,) or non-verbal (without words.)

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Unit-2 Types of Communication

Types of Communication
Types of communication
based on communication channels

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Unit-2 Types of Communication

Types of Communication(Cont..)
Types of communication
based on style and purpose

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Unit-2 Types of Communication

Verbal Communication
use of oral, unwritten words.
essential part of interacting with others.
builds relationships (business or personal)
when communication fails or breaks down, relationships
suffer.
tries to eliminate misunderstanding.

key components of
verbal communication
sound, words,
speaking and
language.

- Interpersonal
(must not simply clean up
language, but learn to relate
to people, etiquette is very
important)
- Public speaking
(is to persuade, inform and
inspire or motivate)
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Unit-2 Types of Communication

Importance of verbal communication

Verbal communication is beginning of communication
process, followed by nonverbal communication that
validates or contradicts verbal communication.
Communication
1. Informs

4. Provide feedback

2. Clarifies

5. Has power of influence

3. Corrects
Advantages of verbal
communication

Advantages of written
communication

Immediate feedback

Economy and efficiency

Communication as a tool

Listen to what others say

Accuracy

Express thoughts

Exchange ideas

Economical
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Recording
Accuracy
Goodwill and image building
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Unit-2 Types of Communication

Significance of Non-Verbal
Communication

how something is expressed may carry more significance and weight than the
words.

Nonverbal communication occurs not only between people, but also

internally(Internal cues).

Categories of nonverbal communications

Personal Space

Position

Paralanguage

Gesture

Eye Contact

Posture

Facial
expression

Touch

Locomotion

Pacing

Adornment

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Unit-2 Types of Communication

Paralanguage

Posture

Posture/Paralanguage
slouching

stiff

slumped

twisted
(wary)

cringing

towering

crouching

angled torso

legs spread

pelvis tilt

shoulders forward

general tightness

kneeling

angle of head

jaw thrust

sub-categories:
Inflection (rising, falling, flat...)
Pacing (rapid, slow, measured, changing...)
Intensity (loud, soft, breathy,... )
Tone (nasal, operatic, growling, wheedling,
whining...)
Pitch (high, medium, low, changes...)
Pauses (meaningful, disorganized, shy, hesitant...)
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Unit-2 Types of Communication

Gesture

Facial expression

Facial expression/ Gesture

pensive

amused

sad

barely tolerant

warning

pouting

anxious

sexually attracted

startled

confused

sleepy

intoxicated

clenching fist

shaking a finger

pointing

biting fingernails

tugging at hair

squirming

rubbing chin

smoothing hair

folding arms

raising eyebrows

pursing lips

narrowing eyes

scratching head

looking away

hands on hips

hands behind head

rubbing nose

rocking

sticking out tongue

tugging earlobe

waving
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Unit-2 Types of Communication

Physiological
responses

Pacing

Locomotion

Locomotion/Pacing/Physiological
responses slither
crawl

totter

walk

stroll

shuffle

hurry

run

jog

spring

tiptoe

march

jump

hop

skip

climb

swing

acrobatics

swim

slink

jerky

pressured

nervous

gradual

graceful

fatigued

tense

easy

shaky

deliberate

furtive

clumsy

shaking
sweating
blushing
blinking

flaring of nostrils
blanching
moisture in eyes
swallowing

trembling chin
cold clammy skin
flushing
breathing heavily
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Unit-2 Types of Communication

Summary
We communicate by exchanging symbols to describe our ideas
and experience. Language is a common symbol system.
Communication may be verbal or non-verbal. Verbal
communication may be oral or written.
Non-verbal communication includes the overall body language
like posture, the hand gestures, and overall body movements.
Formal communication occur in a set formal format and
Informal communication is unrestrained.
Speaking can be looked at in two major areas: interpersonal
and public speaking.
Paralanguage is a non-lexical vocal communication, it can
suggest many emotional nuances.

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Unit-2 Types of Communication

Check Your Learning

1. Verbal communication includes written and oral communication.
Ans. 1. True
2. We can communicate by exchanging symbols to describe our ideas and
experience.
Ans. 2. True
3. Gestures like a handshake, a smile or a hug cannot convey emotions.
Ans. 3. False
4. Verbal communication is the use of oral, unwritten words.
Ans. 4. True
5. Dialogue is another method of verbal communication that allows
individuals to collaborate and exchange ideas with one another.
Ans. 5. True

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Unit-2 Types of Communication

Check Your Learning

6. Speaking can be looked at in two major areas: interpersonal and

public speaking.
Ans. 6. True
7. Our communication are not affected by a variety of other variables,
such as clothes, makeup, and accessories . (True/ False)
Ans. 7. False
8.Cold clammy skin is one of the clues to physiological processes.
Ans. 8. True
9. Fatigued - This is the way an action is done.
Ans. 9.True

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