Launching a new app for

watching the movies online

Presented by Srinivas k v
Nagabhushanam
Anand n k

Stage 1 : Market domain

macro level
1 . What customer pain will you resolve
? How strongly will they want to pay ?
Will they pay a price that works ?
Ans : We reduce the risk of those people
who are from the regions to watch the
movies online through the app . The
customers can be able to pay soon at a
price fixed by the company .

2 . Who precisely are the customers

with pain ? Detailed info about who,
where etc ?
Ans : All youngsters outside the state
including the employees, business people
and those who have passion towards
watching the movies online .
3 . What benefits does your solution
have that other solutions dont ?
Ans : The movies which are released on that
particular date in the cinema halls can be
viewed in the app .

4 . What evidence do you have to show

that your potential customers will
buy or your target segment will grow?
Ans : Currently , we dont have any evidence for
our product . Soon we are in the process of
finding the evidence for developing the product .

Stage 2 :
1 . How large is the market ? How many
ways have you measured for it ?
Ans : It is spread across the country
2 . How fast has it grown over the last
2/5/10 years ?
Ans : No . It is a new kind of business

3 . How quickly will it grow ?

Ans : Probably,it may grow within 2 years .
4 . What
economical,demographical,sociocultu
ral, technological,regular on natural
trends will affect your market ?
Ans : technology

Stage 3 : Industry domain(Macro

level)
1 . What industry will you compete in ?
Ans : Entertainment industry
2. Is it easy or difficult to enter the
industry ?
Ans : Yes, it is easy
3. Do industry suppliers have the
power to set terms and conditions ?
Ans : No,it is made only by the company .

3. Do industry suppliers have the

power to set terms and conditions ?
Ans : No, it is made only by the company
4 . Do buyers have the power to set
terms and conditions ?
Ans : No,the buyers do not possess any
rights .
5 . Is it easy or difficult for the
substitute products to steal your
market ?
Ans : No, it is difficult .

6 . Is competitive rivalry intense or gentle ?

Ans : It is Gentle .
7 . Based on 5 forces model, how attractive
is this industry ?
Ans : Based on the 5 forces model,
Competitive rivalry : There is no competition
as this is a new one .
Threat of new entrants : It is minimal
Threat of substitutes : It is also minimal
Bargaining power of suppliers : It is high
Bargaining power of buyers : It is low .

Stage 4 :
1 . Do you possess any propreitary
elements(patents,
Secrets etc) that other firms cant
imitate or duplicate ?
Ans : yes

2 . Can you develop

processess,capabilities or resources
that other firms cant imitate or
duplicate ?
Ans : Yes,we can possess the copy rights so
that it cannot be copied by others .

3 . Is your business economically viable ?

Can you show you wont run out of money
quickly ?
Ans : As far as concern the business is viable for
the following reasons :
a ) Sufficient investment can be made for the
start - up
b ) The cost to acquire and retain the
customers is depending upon the movie
c ) It may attract the customers within a 1
year period of time
d ) The marginal costs invested for one
movie will overcome the fixed costs .

e) The working capital for the business is

required on a weekly basis
f) We receive the customers response
very soon

Team domain : What drives your

team ?
1 . Whats your mission ?
Ans : To satisfy our customers by giving their
local language movies
2 . Whats your aspiration ?
Ans : Build big

3 . What risks are you willing to take

and not willing to take ?
Ans : Yes ,sometimes we need to leave the
job . Lot of money involved so we have to
invest

Team domain : Can you execute ?

1 . What are the few critical success
factors in your industry ? How can you
show youve identified them
correctly ?
Ans : Risk taking ,Value ,Utility

2 . Can you demonstrate that you can

execute on each and every CSF ?
Ans : Risk taking : This is a first of its kind
app as it
requires more capital for
start up .
Value : Providing service of new kind
Utility : Providing benefits to the
customers
who come from the outside states and
who do not avail the facility of watching
the movie at the theatre

3 . Can you identify which CSF your

team is not well preapared to meet ?
Ans : We identified the utility as CSF as we
need to make further research upon this
and are lacking resources . For this,we
need to colloborate with Java developers
of any IT company .

Team domain : Connection matter

1 . Who do you know up the value
chain among likely suppliers to you
and your competitors ? Who do you
know among suppliers to substitute
products ?
Ans : Some of the film producers in few
languages , so that we can cope up

2 . Who do you know down the value

chain among distributors and
customers ?
Ans : The Film distributors
For Eg : Surender films ,Bengal
Red joint film makers,Chennai
3 . Who do you know across the value
chain among competitors and
substitute products ?
Ans : Hotstar,voot