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Peers and analyst firms are considered very influential for 22% of
enterprises; industry events and publications influence a wider audience
When researching and comparing IT services firms, how influential is each of the following
traditional media as a source of information for informing your purchase decisions?
Base: 947 North American and European enterprise decision-makers responsible for the
purchase of third-party IT services
(percentages may not total 100 because of rounding)
Source: Enterprise IT Services Survey, North America And Europe, Q2 2008
None/dont know
Other publication (please specify)
Base: 947 North American and European enterprise decision-makers responsible for the
purchase of third-party IT services
(multiple responses accepted)
Source: Enterprise IT Services Survey, North America And Europe, Q2 2008
The most influential sources of digital media are informative and interactive
When researching and comparing IT services firms, how influential is each of the following
digital media as a source of information for informing your purchase decisions?
Base: 947 North American and European enterprise decision-makers responsible for the
purchase of third-party IT services
(percentages may not total 100 because of rounding)
Source: Enterprise IT Services Survey, North America And Europe, Q2 2008
Related research
September 9, 2008, The State Of Enterprise IT Services: 2008
http://www.forrester.com/Research/Document/0,7211,46941,00.html