Archit, Brandon, Damin, Emily, Jul 2016

Haejo, Hana

Ingenium Is this a coined

name or some specific
business model?

Ingenium
- Street Performers Support Project

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CONTENTS
. Business Idea
. Goal & Vision
. SWOT
. KPI
. Financing
. Roadmap

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Ingenium
Musician
homepag
e

Business Plan

Performa
nce
schedule

Online
service

I am excited with this

combined business of Equipment
Online
and Real. support
Impressed!

Adding color to city

life

Artists

advertisin
g

Real-time
service
(performan
ce support)

popularity
Potential
audience/inco
me

Express their
creativity

incom
e
popularity

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Ingenium
Vision:

Value Proposition (Goal &

Vision)
Since this is the Value
proposition Goals need to
be what value you offer. #1
does not match that
purpose.

We support people who do busking effectively without any trouble.

Goals:
1. Through online public relations(facebook, twitter), increase the
member in online site 10%per month constantly.
2. Assure and encourage the constantly musical activity of artists who
experienced failure because they cannot have sponsor or awareness.
3. Provide more various genre and style of music to the public.
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Ingenium

SWOT Analysis

Strengths

Items in each category

needs to be more organized
in a uniform way.
Something out of the
categories from Balance
Scorecard or marketing
3.0.

Weaknesses

-Dynamic marketing channel: using

two approaches

-Physical resources: venue for

performance will be subject to change

- Human resources: talented artist are

given the time to express their
creativity

- High maintenance cost: as website

need to be updated regularly

Opportunities

Threats

-Applying the market trends: utilising

newest technology to implement live
streaming of busking

-Demographics: as Singapore is a low

context country, analysing the culture
might be a complex

- Funding: possibility to receive

donation from government and other
third parties

- Regulations in law: every artists need

to apply for license to perform in
Singapore

Ingenium

KPI (Leading & Lagging

indicators) Leading Ind. could be

replaced as Lagging Ind. and

things to make them
happened can be leading
indicators.

Lagging indicators
Revenue from each performance
Cost of buying/maintaining equipment
Number of people coming to watch
Cost of setting up
Website maintenance and advertisement
Approvals of places

Leading indicators
Performers satisfaction
Crowd satisfaction
Inventory turnover
Adequate returns
Feedback

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Ingenium

Financing

SPRING
An agency under the
Ministry of Trade and
Industry responsible for
helping Singapore
enterprises grow
Help Singapore
enterprise grow and
build trust in Singapore
products & services

Startups
A ACE
formerly
Grant
government-led
organization that
promotes
entrepreneurship in
Singapore
for entrepreneurs,
startups
One of its main
programs is
a startup grant which
gives up to $50,000 to
entrepreneurs,
matched by their own

Nice to have a few potential

financial recourse.

Crowd Funding
Adoption
in the entire
Asia

Asia
for entrepreneurs,
startups

Bringing forthInnovative
Ideas to enter/expand
in
competitive market
situations
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Ingenium

Financing
Good to have multiple
way of revenue.

When performers
want
to use our business,
they pay cost first

Performers
payment

Income

When people join

our online website, Membership
there is the membership
fee
fee
for managing

Online website
banner
Advertisement
Sponsorship
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Ingenium

Roadmap
Roadmap needs to be a plan
with timeline to achieve
the goal.

Goal & Vision

Successfully
Effectively

SWOT

Dynamic
marketing channel
High
maintenance cost
Funding
Regulation in law

KPI

Lagging
indicators
Leading
indicators

Financing

Performers
Payment
Membership
Fee
Advertisement
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Archit, Brandon, Damin, Emily, Jul 2016

Haejo, Hana

Thank You.
Special thanks: Cindy , template provider.

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