Republic Act 10679 or Youth

Entrepreneurship Act

An Act Promoting Entrepreneurship and

Financial Education Among Filipino Youth

Behavior & Marketing Strategy

Brands are singing a nostalgic

tune.
In what way? The way to Hongkongs heart!
Topping one million views, Big Mac(When you
come across a Big Mac) takes the top spot by spoofing a
classic Hong Kong song, showing Ram Chiang crooning
away about the joys of eating a Big Mac, in a classic 90s
karaoke music video. The raw-looking and old-style ad
takes viewers back to the good old days when music, art
and culture were at an all-time high and singing karaoke
was an integral part of Hongkongers lives, making this
ad a huge success. More importantly, it proves that
simple nostalgic references are not enough; brands not

 And its not just fast food thats reviving retro to keep
people from pressing the skip button. PARKnSHOP came
a close second with2015 (2015
PARKnSHOP Eat Fresh, Buy Smart), which uses the
loveable McDull to stir up feelings of nostalgia for
traditional family values. Family is an important part of
Chinese culture and is a social value that connects all
Hongkongers. Starring in the Eat Fresh, Buy Smart
campaign, McDull shows off a sons love for his mother,
while subtly pushing how PARKnSHOP can be part of
everyones life in Hong Kong.

 Nestl rekindles the love for uber nostalgic Drumsticks

by pairing up with famous local YouTube channel Bomba
in (Drumstick galore). Nestl
shrewdly creates affinity by pairing nostalgia for
classic Hong Kong films with nostalgia for a classic
dessert, and Drumsticks are used as props. This doublewhammy strategy is winning over both the younger
generations and tickling a few feathers among the kids
that grew up on them.

What better way to tackle a difficult subject like financial planning

than to use two stars (Gregory Wong and Catherine Chau) to
dazzle audiences? AIAs (Plan ahead or
plan to fail) uses celebrity power to make financial planning cool
again, earning it this quarters fourth spot. A couple reminisce on
their life choices, one with financial planning and one without.
With realistic scenarios that make viewers sigh and smile, plus a
creative tagline, AIA came out on top this quarter.
Just as local star power, paired with comedy, can help push a
brand, Nestl once again harnessed the Korean pop culture craze
inLee Kwang Soo FRUTIPS Exam TVC, and had people rolling on
the floor laughing in an over-the-top video about how candy is
simply lots of fun.

Three Trends For Brands on YouTube

With the marketing and advertising landscape turned on its head,
brands need to create commercials so good that audiences choose to
watch them, especially in an age of information overload. To make
winning YouTube video ads, brands need to act like creators, and must
curate, create and collaborate.
1.Be relevant, be localas audiences increasingly want content that
they can relate to. Its key for brands to work with local YouTubers, and
create locally relevant marketing and branding campaigns to reach their
target audiences.
2.Entertain first, sell laterfor an ad to be successful. Brands should
first entertain and inform, and lastly sell. Quality content with strong
storylines that go beyond the normal 30-second TVC is trending.
3.Keep mobile in mindas billions of mobile users will soon come
online and many of them will be from Asia. In order to effectively and
successfully reach audiences, brands must create content that these

List at least three examples of situations in which marketing efforts have been instrumental in changing your consumption
or disposal behavior for products you have purchased.
What advantages do you see in the use of the behavior sequence model for marketing researchers and for marketing
managers? (At least 2)