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Globalization

Rina Oktaviani
oktavianirina1@gmail.co
m
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 2

Chapter Preview
Describe the process of globalization
Explain how globalization affects markets
and production
Identify two drivers of globalization
Summarize the globalization debate
List types of firms in international business
Describe the global business environment
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 3

Globalization Involves Us All


We experience international
transactions daily
Imports and exports reach
even remote areas
Technology and e-biz
promote trade
Consumers and companies
pull markets closer
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 4

International Business

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 5

Globalization
Trend toward greater economic, cultural,
political and technological interdependence
among national institutions and economies
Globalization of
markets

Globalization of
production

Convergence in buyer
preferences in
markets around the
world

Dispersal of
production activities
worldwide to
minimize costs or
maximize quality

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 6

Benefits of Globalization
Globalization
of markets

Globalization
of production

Reduces
Reducesmarketing
marketingcosts
costs

Access
Accesslower-cost
lower-costlabor
labor

New
Newmarket
marketopportunities
opportunities

Access
Accesstechnical
technicalexpertise
expertise

Levels
Levelsincome
incomestream
stream

Access
Accessproduction
productioninputs
inputs

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 7

Challenges to Business
Physical
security

Digital
security

Reputational
risk

Examine company
vulnerability and
create a disaster
recovery plan

Guard proprietary
information and
confidential
communications

Require ethical and


lawful behavior from
all employees and
business partners

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 8

Globalization Drivers I
Remove barriers to trade
and investment

GATT
WTO
Regional trade
agreements

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 9

Perubahan yang cepat akibat


perkembangan
teknologi,
politik dan ekonomi dunia
telah membawa perubahan
perubahan
yang
sangat
signifikan pada pola bisnis di
dunia dan juga di Indonesia;
Belum
berhasilnya
perundingan
fora
Multilateral/WTO
khususnya
Market
Access
untuk
mencapai kesepakatan telah
menimbulkan agresifitas yang
tinggi dari negara negara
maju untuk membuka pasar
negara negara berkembang,
walau mereka tetap juga
protektif
di
sektor
pertaniannya;

Degree of Openess

Sumber: Worldbank (2011)

Keterbukaan
perdagangan
menginduksi keterkaitan antar
negara
Keterbukaan
perdagangan
Indonesia berada pada level 30
persen
Singapura, Malaysia, Thailand
China memiliki tingkat openness>
100 persen
Implikasi:
Kondisi
perdagangan
dan
ekonomi mitra dagang sangat
berpengaruh terhadap kondisi
ekonomi.eksternal
KEG:
Penurunan
keterbukaan
perdagangan pada tahun 2009
akibat pengaruh melambatnya
pertumbuhan ekonomi Amerika
Serikat dan Uni Eropa (mitra
dagang utama)

FTA dan Kinerja Perdagangan Indonesia

Pangsa Nilai SKA terhadap ekspor Non Migas


AKFTA

ACFTA

AFTA

IJEPA

Total

AIFTA

70.0

63.1
60.0

50.0

(%)

37.6

40.0

40.5

40.4
32.3

30.0

26.8

23.2
20.0

20.7
16.0

10.0

4.0

2007

2008

2009

2010

Catatan: Jumlah SKA dalam rangka AIFTA sebanyak 1013, dengan nilai US$ 452 juta

Total Jumlah SKA berdasarkan Tipe Preferensi FTA

Nilai SKA berdasarkan Tipe Preferensi FTA

250,000

25,000

200,000

20,000

150,000

15,000

100,000

10,000

50,000

5,000

2007

2008

2009

2010

AKFTA

4,262

22,937

27,210

28,622

AKFTA

ACFTA

2007

2008

2009

2010

343

2,942

1,603

2,776

19,491

89,095

97,793

24,235

ACFTA

204

1,804

2,607

5,287

AFTA

2,332

11,604

16,606

103,334

AFTA

1,360

9,434

6,417

8,710

IJEPA

16,228

46,275

48,571

IJEPA

1,705

2,479

2,642

AIFTA

1,013

AIFTA

0.0

452

Total

26,085

139,864

187,884

205,775

Total

1,907

15,884

13,106

19,867

Sumber: Dit. Fasilitasi Ekspor dan Impor (diolah Puska Daglu, BPPKP, Kementerian
Perdagangan

Pemanfaatan Surat Keterangan Asal (SKA) Form IJ-EPA relatif lebih rendah pada tahun
2010 dibandingkan dengan kesepakatan perdagangan bebas lainnya yang telah
diimplementasikan di Indonesia.
Data tersebut menunjukkan bahwa pemanfaatan SKA Form IJ-EPA masih

1.
Posisi Bea Masuk Indonesia (MFN) dibanding 7 Negara Anggota G-20 (2010) Sudah Sangat Rendah

Saat ini, rata-rata tarif Bea Masuk Indonesia


berada di kisaran 6.8% telah sangat liberal.
Di sisi lain, negara maju lainnya yang telah
memiliki perekonomian yang lebih kuat,
memiliki rata-rata tarif bea masuk yang lebih
tinggi dari Indonesia. Contohnya : Korea
(12.1 %), Brazil (13.7%), China (9.1%) and
India (13%);
Countries GDP/capita

GDP (billion) /
2010

1 EU

32.700,00

5,10%

16.242.256

2 AS

46.860,24

3,50%

14.526.550

4.382,13

9,60%

5.878.257

4 Jepang

42.782,52

4,40%

5.458.797

5 Brasil

10.816,48

13,70%

2.090.314

1.371

13,00%

1.631.970

20.756,24

12,10%

1.014.482

2.974,02

6,80%

706.752

3 Cina

6 India
Sumber : WTO, 2010 diolah
Kemenperin

Average Tariff
Line

7 Korea
8 Indonesia

Pada bulan Februari 2013 defisit neraca perdagangan Indonesia


meningkat US$327,4 juta, sehingga total defisit hingga
Februari 2013 sebesar US$402,1 juta. Defisit neraca migas JanFeb mencapai USD$2,41 miliar, tidak dapat ditutup oleh
surplus neraca non migas sebesar US$ 2.01 miliar

Kinerja perdagangan internasional Indonesia kembali tertekan di


bulan Februari 2013.
Pertumbuhan total ekspor turun dari -1,2% pada Januari 2013,
menjadi -2,9% di Februari 2013.
Penurunan ekspor terutama didorong oleh pertumbuhan negatif
ekspor migas yang tumbuh -20,1% (ytd) pada periode Jan-Feb
2013.
15

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 16

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 17

Trade Exceeds Output

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 18

Globalization Drivers II
Technological Innovation

Email and
videoconferencing

Better
coordination
and control
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

Internet, intranets,
and extranets

Transportation
advancements

Improved
communications
and management

More efficient,
dependable
shipping

International Business 5e

Chapter 1 - 19

Measuring Globalization

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 20

Globalization Then and Now

Highly mobile
labor market

Fear of jobs
moving abroad

Free-flowing
capital and trade

Backlash among
the disaffected

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 21

From Anarchy to Debate

Rage

Reason

Violence

Legitimacy

Carnage

Civility

Exclusion

Debate

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 22

Jobs and Wages


Supporters

Opponents

Eliminates jobs in
developed nations

Increases wealth and


efficiency everywhere

Lowers wages in
developed nations

Generates labor market


flexibility in developed
countries

Exploits workers in
developing nations

Advances economies
of developing nations

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 23

Labor, Environment, &


Markets
Opponents
Globalization lowers
labor standards

Weakens protection of
the environment

Supporters
+ Investment raises
labor standards

+ Open economies most


environment friendly

Exploits workers in

+ Companies concerned

poor nations

for future markets

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 24

Advice of Global Managers

Communicate effectively

Know the customer

Emphasize global awareness

Market effectively

Monitor business environments

Analyze problems correctly

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 25

Income
Inequality
Income Inequality
debate

Inequality within nations


Poor people in developing
nations benefit most from
an open economy

Inequality between nations


Nations open to world trade
and investment grow faster
than rich nations

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

Global inequality
Inequality has fallen, but
experts disagree on the
extent of the decline

International Business 5e

Chapter 1 - 26

National Sovereignty
Opponents

Supporters

Supranational
institutions reduce
autonomy of national,
regional, and local
governments

Globalization has
benefited societies by
helping to spread
democracy worldwide

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 27

Impact on Culture
Supporters

Opponents
Destroys cultural
diversity

Specialize and trade


to obtain other goods

Homogenizes our
world

Import cultural goods


from other nations

Bankrupts local
small businesses

Protects deeper moral


and cultural norms

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 28

Culture
Culture Matters:
Matters:
The
The Global
Global Consumer
Consumer
Material Desire
Artistic Influence
Western Values
A Force for Good
Deeper Values
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 29

International Business Players

Multination
al
Corporation

Business that has


direct investments
abroad in multiple
countries

Small
Businesses
and
Small companies and
Entrepreneurs
individuals
becoming
increasingly active in
international trade
and investment

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

Born Global
Firm
Adopts a global
perspective and
engages in international
business from or near
its inception

International Business 5e

Chapter 1 - 30

How They Stack Up


Comparing
revenue of
the world's
10 most
global firms
to the gross
domestic
product of
nations

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 31

Facts of Small Biz Exporting

Most exporters have


fewer than 50 employees

Comprehensive help
is available

Export financing
is available

Most products do not


need an export license

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 32

Global Business Environment

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 33

Chapter Review
Describe the process of globalization
Explain how globalization affects markets
and production
Identify two drivers of globalization
Summarize the globalization debate
List types of firms in international business
Describe the global business environment
Copyright 2010 Pearson Education,
Inc. publishing as Prentice Hall

International Business 5e

Chapter 1 - 34

Globalization

Copyright 2010 Pearson Education,


Inc. publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced,


stored in a retrieval system, or transmitted, in any form or by any
means, electronic, mechanical, photocopying, recording, or
otherwise, without the prior written permission of the publisher.
Printed in the United States of America.

Copyright 2010 Pearson Education, Inc.


publishing as Prentice Hall

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