Marketing Policy, Products & Services of

Standard Chartered Bank

STANDARD CHARTERED BANK

International Marketing/ Md. Khurshed Alam /529778,MIB

Outline
Our strategic intent,brand promise and
values
Our business
Market condition
Marketing policy
Our product and services
Services recognised by financial bodies
Conclusion
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Our business

Personal Banking
Wholesale Banking
SME Banking
Islamic Banking

Market condition

Net profit $3.48 billion (2010)

Total branches - 1,700
Operation 80 countries
Total employees - 80,000
Listed in London,Hong Kong and
Bombay Stock exchanges

Competitors - Globally competes

with HSBC and others mortgage
oriented banks
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Ahead than competitors

Target customers
high and middle
incomo group,age
and profession

Structure of
marketing mix

Market
positioning
Our Marketing Policy differentiation
based on risks

Customers
relationship
management
Superior
responsiveness

Innovation
orientation
new pdt into
existing market
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Our Products & Services

Personal Banking
Priority Banking
SME Banking
Wholesale Banking
Islamic Banking
Cards
Mortgage Loans

You want us closer

we are at your fingertips
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Personal Banking

You want your interest to

You want your account

to have it all we have the answer

keep on increasing.
We offer you Super
Savers Account.
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You deserve VIP treatment

We will roll out the red carpet

Priority Banking

We have the energy and commitment, the competence and

experience to understand your needs and aspirations and
help you realize your financial goals today and in the future.
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You start off small

we help you grow

SME Banking
Business Installment Loan
Trade and Working Capital
Transaction Services

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Wholesale Banking
Transaction Banking
Financial Market
Corporate Finance
You want stronger trade growth
We will boost it by up to 10 times
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Islamic Banking
Your values ,Your way
Standard Chartered Saadiq

Shariah-compliant Islamic Banking solutions since 1993

and at present has coverage in 6 countries including
Bahrain, Bangladesh Indonesia, Malaysia, Pakistan and
UAE

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You live for cricket

we fuel your passion

Cricket Card
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Mortgage Loan
Home loan
Home Credit
Top up
You dream of a home
we help you realize it
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Auto Loan

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Awards-2010

At Standard Chartered were proud that the service we give to our customers is
rewarded with recognition by the financial press, surveys and awards bodies.

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Conclusion
You go places
we are always with you
Your priorities changes
We provide new solutions

If your aim is to grow your business internationally, we're

the right partner to help accelerate your plans for expansion
in challenging business environment.
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Thanks to all
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Sources
www.standardcharteredbank.com
http://www.youtube.com/watch?v=Z
TZIMe1KGp8&feature=related

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