Credentials

Xone Radio
Vietnams leading national radio station*
10 years of providing high quality music, entertainment,
culture and trends
Content delivered across multiple platforms: radio, digital,
social, events, activations
High levels of engagement from loyal nationwide audience
Provides brands with a clear, positive, association with a
stable of high-profile celebrities through endorsements, live
mentions, sponsorships and traditional advertising campaigns.

(*) Source: Kantar Media MHS National 2014

Nationwide Coverage

Red river
102,7 MHz
Thanh Hoa
94,9 Mhz

Xone Radio broadcast over 63 provinces all

over Vietnam.

Ha Tinh
102,7 MHz
TT - Hue
106,1 Mhz

Highland
90 Mhz

Weekdays:
6 am. 9 am.
4 pm. 11 pm.

Weekend
1 pm. 11 pm.

10 hours broadcasting everyday

Daklak
102,7 Mhz
Tay Ninh
101 Mhz

An Giang
91,5 Mhz

Quang
Binh
96,1MHz
Da Nang
102,5 Mhz
Quang Ngai
102,9 Mhz
Binh Dinh
103,1 Mhz
Phu Yen
96 Mhz
Khanh Hoa
101Mhz
Binh Thuan
102 Mhz
HCM & Adjacent
Areas
104,5Mhz

Audience
Xone Radio is the only commercial radio station that delivers full national
coverage
*
*

Top 10 radio channels

Under 35

Top 10 radio channels

All age groups
Source: Kantar Media MHS National 2014
* Four cities only

Hosts
Our MCs are talented, young and dynamic. Many are well known hosts of TV shows and
have huge social media followings

Radio Shows

6h 9h
6h
9h
Weekdays
Weekdays

16h 17h
16h
17h
Weekdays
Weekdays
15h 16h
15h
16h
Weekends
Weekends

17h 19h
17h
19h
Weekdays
Weekdays

19h 20h
19h
20h
Weekdays
Weekdays

20h 21h
20h
21h
Everyday
Everyday

21h 22h
21h
22h
Everyday
Everyday

22h 23h
22h
23h
Weekdays
Weekdays

13h 15h
13h
15h
Weekends
Weekends

16h 18h
16h
18h
Weekends
Weekends

18h 19h
18h
19h
Weekends
Weekends

19h 20h
19h
20h
Weekends
Weekends

22h 23h
22h
23h
Weekends
Weekends

A Multi-Channel Advertising Services

Consumers have greater access to
information, from more sources, on more
platforms than ever before.

RADIO

Xones website, Youtube Channel and

Facebook fan page are key platforms for
interaction and engagement.
INTERACTION
WEBSITE

EMAIL

SOCIAL
NETWORK

Live streaming, pod shows, music video,

local events and entertainment news via
Xones website.
Xone's app is available on iTunes and
Google Play to captitalize on high mobile
usage for listeners

On-Air
RADIO
RADIO AD
AD

Radio ads with special sound effects will be

produced and aired times during our hottest
shows
LIVE
LIVE MENTION
MENTION

SPOT BOOKING

Information about the Brand is inserted in

the body of shows.
Live mention content changes each time

On-Air
SEGMENTS
SEGMENTS

Create 5 8 minute part of a Shows

to deliver Brand's message.
The segment can include a motoring
themed game show aimed to create
engagement with target audience

TRAILERS
TRAILERS

2 x 1-minute trailers with key hooks of

the segments aired in other shows of
Xone to promote the segment.

Digital and Social

Over 150,000 registerd members

Over 600,00 organic fans

Banner of Brand will appear on

Xone Radios home page:
http://xonefm.com during the
campaign

PR post on xonefm.com

A shared banner of Brand will

appear on Drive Xone page:
http://www.xonefm.com/show/driv
e-xone
/ during the campaign
PR articles for Brand on News
page: http://
www.xonefm.com/news/

Post promoting the game show in

the segment
Posts for the Brands campaign

THANK YOU!
Song Xuan Co. Ltd
Unit 2, Level 4, Broadway A
100 Nguyen Luong Bang St, District 7, HCMC,
Vietnam
T: (+84 8) 5413 5341 F: (+84 8) 5413 5343
Hotlines: 0939 84 3399