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  • MNEI Organic Wellness New MNEI

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    M nag
    9 vues18 pages
    This document discusses global and Indian organic food markets. Worldwide consumer preferences are changing, with people seeking foods free of chemicals and preservatives that also promote health and reduce lifestyle diseases. The target audience for organic foods in India and abroad are primarily educated, health-conscious females ages 30+ who are responsible for family health. The Indian organic food market is growing rapidly at 45% annually and was estimated at 640 crores in 2017-18. Key food categories currently include rice, pulses, teas, spices, flour and oils. Distribution is through traditional retail, modern retail, organic standalone stores, and institutional sales. Emerging channels include e-commerce and hyper-local models. New potential categories cover various grains, juices, snacks

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    This document discusses global and Indian organic food markets. Worldwide consumer preferences are changing, with people seeking foods free of chemicals and preservatives that also promote health and reduce lifestyle diseases. The target audience for organic foods in India and abroad are primarily educated, health-conscious females ages 30+ who are responsible for family health. The Indian organic food market is growing rapidly at 45% annually and was estimated at 640 crores in 2017-18. Key food categories currently include rice, pulses, teas, spices, flour and oils. Distribution is through traditional retail, modern retail, organic standalone stores, and institutional sales. Emerging channels include e-commerce and hyper-local models. New potential categories cover various grains, juices, snacks

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    9 vues18 pages

    MNEI Organic Wellness New MNEI

    Transféré par

    M nag
    This document discusses global and Indian organic food markets. Worldwide consumer preferences are changing, with people seeking foods free of chemicals and preservatives that also promote health and reduce lifestyle diseases. The target audience for organic foods in India and abroad are primarily educated, health-conscious females ages 30+ who are responsible for family health. The Indian organic food market is growing rapidly at 45% annually and was estimated at 640 crores in 2017-18. Key food categories currently include rice, pulses, teas, spices, flour and oils. Distribution is through traditional retail, modern retail, organic standalone stores, and institutional sales. Emerging channels include e-commerce and hyper-local models. New potential categories cover various grains, juices, snacks

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 18

    Organic Foods Global &

    Indian market

    Snapshots
    Indian &
    Global
    Organic food
    markets

    WORLDWIDE CONSUMER PREFERENCES ARE CHANG

    o Looking forward to food which is free of


    preservatives, chemicals and pesticides
    in its true sense.

    o Looking for food which reduces life style diseases.

    o To be assured of no
    adulteration in food

    o Parents getting more


    cautious about their
    childrens health

    WORLDWIDE CONSUMER PREFERENCES ARE


    CHANGING..

    TARGET AUDIENCE PROFILE

    Mainly Females, SEC A, 30+ age group


    Educated
    Heath Conscious
    Style oriented
    Independent decision making
    Responsible for family health & well-being
    Concerned for environment & Farmers
    Concerned for under-developed population
    Scared of food adulteration & toxins

    TARGET GLOBAL
    MARKETS

    Developed Market

    Europe - Germany, France, Italy,


    Netherlands and UK
    UK & Ireland
    USA & Canada
    Australia , New Zealand
    Japan
    Emerging Market

    India
    Brazil
    Russia
    China , Hong Kong & Taiwan
    CIS Countries
    Middle East & Mauritius
    Singapore
    Thailand
    South Africa

    INDIAN MARKET SIZE


    All Figures in Cr.

    640

    441
    305
    210

    2014-15

    2015-16

    2016-17

    2017-18

    Growth Rate 45%


    Note: Estimated categoryCAGR
    size basis collective sales data of leading brands in domestic market
    Category Growth estimated @ 45% per annum as per International Federation of Organic
    Agriculture Movements
    8

    CATEGORY SIZE & SHARE


    All Figures in %

    Sweeteners 4 2%
    Dry fruits 6 3%
    Snacks 7 3%
    F&B 7 3%

    Others 10 5%

    Pulses 62 30%

    Breakfast Cereals 9 4% Spices 28 13%


    Flour 20 10%
    Rice 18 9%
    Teas 22 10%
    Oils and ghee 7%

    Period: 2014 15
    Basis category collective sales data of leading brands .
    *Others Include: Pickles, Jams, Juices, Papad, Chutneys etc.

    CURRENT FOOD CATEGORIES


    Basmati &
    Specialty
    Rice
    Lentils &
    Pulses

    Tea, Herbs &


    Spices

    Flour

    Cooking Oil
    & Ghee
    10

    CURRENT FOOD CATEGORIES - Continued


    Breakfast
    Cereal

    Honey

    Nuts & Dry


    Fruits

    11

    DISTRIBUTION CHANNELS

    Tradition
    al Trade
    Retail
    Universe
    3259

    Modern
    Trade
    Retail
    Universe
    1810

    Organic /
    Natural
    Standalo
    ne
    Retail
    Universe 133

    Institutio
    nal Sales
    Retail
    Universe 435

    Source: Nielson Data (TT & Standalone),


    12
    HORECA/
    Institution
    includes:
    5
    Star
    hotels,
    High-end
    restaurants,
    Hospitals,
    ASSPCAM, ICCOA

    EMERGING / NEW CHANNELS ( E Tailors)

    Online/
    ecommerc
    e
    Retail
    Universe 50+

    Inventory
    Led
    Model
    Example
    AMAZON

    Hyper
    Local
    Model
    Example
    GROFERS

    Private
    Label

    Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA


    13
    HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals,

    NEW & POTENTIAL FOOD CATEGORIES


    Super
    Grains Hill
    Millets,
    Raagi
    Amaranth

    Fruit Juices

    Imported
    Super grains
    Quinoa,
    Chia

    Blended
    Spices &
    Condiments

    Healthy
    Seeds
    Flex &
    Melon seed

    Specialty
    Sweeteners

    Indian Style
    Breakfast
    RTC Rava
    Idli mix etc

    Pickles / Jam
    & Chutneys

    14

    Healthy
    Snacks

    NEW & POTENTIAL FOOD CATEGORIES


    Fruits &
    Vegetables

    Milk & Dairy


    Products

    Frozen &
    Cut
    vegetables

    Ready To
    Eat / Ready
    to Cook
    Meals

    Meat,
    Poultry &
    Eggs

    Pasta /
    Noodles etc

    Healthy &
    Functional
    foods

    15

    AMIRA CURRENT SKUs : 2015-16


    Rice
    SKUs - 4

    Pulses
    SKUs - 9

    Total 26 SKUs
    classified under
    6 categories

    Spices
    SKUs - 7

    Flour
    SKUs - 4

    Oil & Ghee


    SKUs - 2
    16

    WAY FORWARD.
    To engage Online grocery retailors for direct farm gate
    procurement
    Setting up of Organic Food Park with support of
    government
    Financial assistance for organic ware housing & processing
    facilities
    Government can support awareness programs for
    consumers and other stakeholders
    Separate Fund with fast track approvals for Organic
    company startups
    Setting up & enforcement of mandatory Organic labeling
    law for domestic market

    Thank You

    AJAY KATYAL
    President- Organic

    AMIRA PURE FOODS


    PVT. LTD.

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