Communication

Plan
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Overview
Googles Need for Change
Communication Plan Phases
Launching the Communication Plan
Technology & Other Resources Needed
Assessments & Continuous Improvement
How Communication Plans Aff ect Change

Googles Need for Change

Internet search engine & target advertisement
powerhouse
Data collection & dissemination practice under fire
Updates needed across the company to improve
consumer confidence

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Communication Plan
Phases
Pre-approval
Clarification of purpose
Progression and motivation
Celebration

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Launching the
Communication Plan
Have upper management on board
Create a step-by-step integration
plan
Make front-line supervisors promoters
of change

Technology & Other

Resources Needed
Communication
technology
E-mail
Company intranet
Change forum for
concerns

Training technology
Computer-based
training
Human resources
Training & legal
resources

Assessments &
Continuous
Improvement
Allow many forums for feedback
Keep key factors in mind
Use negative feedback
as a tool for commitment

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Communication Plans &

Change
Creates buzz for change acceptance
Opens a dialog
Removes change barriers

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Conclusion
Google change scenario
Communication plan basics
Launching the communication plan
Resources needed for change
Using feedback
How communication plans affect change

References

Tupper, C., Deszca, G., & Cynthia, I. (2012).Organizational change: An action-oriented

toolkit(2nd ed.). Retrieved from The University of Phoenix eBook Collection database.