KICC 2015-16

Campus Screening
Campus Name: Mandevian Rockers
Date: 30/11/2015

Executive Summary

The factors that we identified as the key competitive advantage factors include Aircraft cost in
the financil domain which determine the type of aircraft to be used to ensure growth in the
longer run.In the safety segment to mitigate the risk of Terrorism we can choose less
treachorus aviation routes owing to the large number of recent accidents.In the operating
segment we identified flight-crew service and maintenance as the primary factor that ensure
customer satisfaction and increases the customer retention.In the pasenger satisfaction arena
we identified santiation as one of the major deciding factor because at the end of the trip what
matters to the consumer is the experience he had on the trip.So, as to gain a competitve
advantage the airline must consider hygiene and sanitation as key factors in this domain.
In the third party domain we should tie up with OTA and travel search engines to help us
promote our service.In the present day scenario OTA's are the major players and have more
than 70% share in travel bookings.Tieing up with Expedia, Priceline will help us build the
visibilty and increase passenegr load.Also, the international tavel booking is also increasing
through this websites which will help us to generate more profit.

2015 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG
International), a Swiss entity. All rights reserved.

Factors Impacting the Airline Industry

Safety Factors
Terrorism
7 Air Accidents in 2015

Geo-political risks are posing a serious challenge for airlines in ensuring safety of passengers

Route optimization so as to avoid treacherous routes will ensure passenger safety and trust

Operating factors
Flight crew, Maintenance, Ticketing/Gate agent, Employee Behaviour

Employees are your first customers. If they are happy they ensure a great experience for passengers

Develop policies to ensure employee satisfaction that leads to higher customer satisfaction

So focus on People Profits and Planet simultaneously as all are linked to each other

Third Party factors

Online travel agents and Travel search engines

OTA booking is rising at a great pace and travel search engines like Expedia and Priceline is the major booking channel

And this sector is consolidating due to recent M&As so tieing up with them shall ensure consistent seat demand

2015 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG
International), a Swiss entity. All rights reserved.

Factors Impacting the Airline Industry (contd.)

Passenger satisfaction Factors

Employee Reliability

Southwest Airlines is a great example to learn from for this factor

Employee reliability specially in view of recent air disasters like MH370 are a major influencing factor

Detailed employee checks can ensure Passenger trust for our airline helping us build a edge in this specific domain

Financial factors
Aircraft Costs

Operating a single type of Aircraft to ensure low Maintenance costs

Using newer aircrafts on lease basis so that advantage of fuel efficiency of newer aircrafts can be ensured

2015 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG
International), a Swiss entity. All rights reserved.

 2015 KPMG, an Indian Partnership and a member firm of

the KPMG network of independent member firms affiliated with
KPMG International Cooperative (KPMG International), a
Swiss entity. All rights reserved.
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registered trademarks or trademarks of KPMG International
Cooperative (KPMG International).