Corporate Social

Responsibility
2016-2017

Session 4
CSR at Workplace, Marketplace,
Environment and Community

Corporate Responsibility of
Business

Key questions about Workplace issues

How is labour to be handled which is one of the highest
costs to companies ?
How is that to handled especially in difficult times?
Are there any restrictions on the capacity of managers to to
manage employees ?
Are workers entitled to be members of trade unions and
recognized by employers , for collective bargaining and
employment rights ?
Does it make sense for employers who refuse to recognise
trade unions to be able to declare themselves committed
to CSR?

Dimensions of Workplace Responsibility

Remuneration: fair
wages as per legal
compliance as well as
beyond legal
compliance

Ethical HR policies

Health and Safety

Work life balance

Diversity & Inclusion

Privacy

Consistency across
different branches

Employees health and safety

responsibilities
Employers have legal responsibilities to ensure a safe and
healthy workplace.
As an employee you have rights and you have
responsibilities for your own wellbeing and that of your
colleagues.

Walker Industries

Diversity and Inclusion

Importance of Workplace Diversity

Coca Cola Workplace Policy

The Policy
includes
the
following
component
s:

Freedom of Association and Collective

Bargaining
Forced Labour
Child Labour
Discrimination
Work Hours and Wages
Safe and Healthy Workplace
Workplace Security
Community and Stakeholder Engagement

STARBUCKS
Global Human Rights our commitment to basic human rights as
a core component of the way we do business and how we engage
our partners
The Global Human Rights Policy applies to all Starbucks employees. Starbucks expects any
parties who do business on Starbucks behalf to conduct business in ways that uphold the
principles of this Policy.

Equal Employment Opportunity our non-discrimination policy

Starbucks is an Equal Employment Opportunity Employer.
All partners and applicants will be treated fairly, without regard to race, color, religion, sex, national
origin, age, disability, sexual orientation, marital status, veteran status, gender identity and expression,
genetic information, or any other basis protected by local, state, or federal law.
This Policy applies with regard to all aspects of ones employment, including hiring, transfer, promotion,
compensation, eligibility for benefits, and termination.

Health Care our support for healthcare reform that allows us to

continue to offer affordable coverage to our partners

Benefit to business

Increase in employee productivity

& higher retention

Credibility & recognition

Employee are
the human face
of the company
Risk management

Lesser Government intervention

How Companies take this

agenda ahead

Demonstrati
ng
Commitment

Making the
Investment

J&J : Responsible Workplace

Changing
Behaviour

Communicati
ng and
sharing
Ownership

Responsibility in the Market

A company's impact on society in the marketplace is made up of

The impact of what it

produces, and how it buys
and sells.
The marketplace is
a critical meeting
point between
business and
society.

How much value or harm

do its core products and
services generate?
Is its approach to
marketing, and procurement
of funds fair and honest, as
well as effective?

How Companies take care of

marketplace responsibility
Product life-cycle
assessment

Review the costs or

benefits to society
(Certification)
Consider all aspects of the
buying and selling
process : Suppliers,
Customers etc.

Product Life Cycle Assessment

Cradle to Cradle Certification

a paradigm shift in thinking about how a product is
designed, what it contains, how it is made, and where
it goes after use.

Cradle to Cradle Certification is a multi-attribute eco-label that assesses

a products safety to humans and potential impact on the natural
environment.
Unlike single-attribute eco-labels, this independent certification program
developed byMBDC(McDonough Braungart Design Chemistry) takes a
comprehensive approach to evaluating the sustainability of a product
and the practices employed in manufacturing the product.

Key Focus areas of the certification are

Material health
Material reutilization
Renewable Energy
Water Stewardship
Social Fairness

Example :ALCOA

STARBUCKS: Marketplace
Responsibility
Supplier Code of Conduct our expectations for suppliers to operate in a
responsible and ethical manner
Coffee and Farmer Equity (C.A.F.E.) Practices our sustainable coffee guidelines for producers
Cocoa Practices our sustainable cocoa guidelines for producers
Starbucks Social Responsibility Standards for Manufactured Goods and Services our sustainable
manufactured goods and services guidelines for producers

Supplier Diversity Standard

Animal Welfare our preference for animal welfare-friendly practices and
ingredients
Sustainable Palm Oil our commitment to using 100% RSPO certified palm
oil in our company-operated stores
California Transparency in Supply Chains Act our zero tolerance policy for
the use of forced labor and human trafficking
Conflict Minerals Disclosure

Ethical Sourcing
Ethical Sourcing is that which attempts to take into account the public
consequences of organizational buying or bring about positive social
change through organizational buying behavior
Companies design ethical sourcing policies
Determining where all purchased goods originated and the manner
in which they were made
Knowledge of the suppliers workplace principles
Inclusion of ethics as a performance rating
Independent verification of vendor compliance
Report of supplier compliance to stakeholders
Provision of detailed ethical sourcing expectations to suppliers
World Responsible Apparel Production (WRAP): non-profit organization
dedicated to the certification of lawful, humane and ethical
manufacturing throughout the world

Environmental CSR
Involves making management decisions which minimise negative impacts and costs
arising from production processes. When taken care leads to
Competitivenessimprove long-term profitability
Legitimationcomplying with established norms
Social responsibilityconcern for social obligations and values

Why Environmental CSR?

Market serves four environmental goals
Reducing pollution
Conserve resources
Preserve natural areas
Support biological diversity

Corporate Environmental
Strategy
Environmental Management Systems (EMS)

An EMS is a continual cycle of planning, implementing,

reviewing and improving the processes and actions that an
organization undertakes to meet its business and
environmental goals.

Corporate Environmental Strategy

Corporations pursuing Sustainability
Procter and Gamble
Dow Chemical
ABB Asea Brown Boveri

Shareholders pressing Social and/or Environmental Issues

Interfaith Center for Corporate Responsibility
Portfolio 21

Corporate Environmental Strategy

Environmental Management Systems
Firms using ISO 14001:
International Business Machines
Baker Hughes
Ikea

Number of ISO 14001 registrations by country

Benefits to Business
Consumers, business contractors and suppliers prefer companies
with a clean record
Legal requirements- National and International : waste
management is costly and subject to legal controls

Environmental audit is a condition of insurance cover

Investment decisions

Employees are not attracted by polluters

CSR with the Community

Fourth pillar of company responsibility
Community investment is often the most visible side of a company's
social responsibility programmes.

How Companies take the

agenda ahead
Employee Volunteering
Community Development
Projects
Cross Sector Partnerships

Establish
NGOs/Foundations
Cause Related Marketing

Donations : monetary&
non-monetary

Employee Volunteering: How does it

benefit a company

Increased
Employee morale
and motivation

Better leveraging
of philanthropic
resources

Improved Team
work

Improved
corporate
reputation

Retaining
employees

Network creation
between
customers and
partners

An Example ------

Source :http://www.parsons.com