Coca-Cola

Sydne Collier
Amanda Haines
Jacob Johnson
Eric Launer
Katie Shaw
Zachary Slagle
Mark Weyandt

Brief

History of Coca-Cola Company

Business

Operation

Industry

Analysis

Company

Capability

Environmental

Analysis

Competitors
Performance

Indicators

Introduction

John

Pemberton, created the syrup in 1886

Asa

Candler took control of the Company in

1891 after the death of Pemberton

1916,

the unique contour bottle was introduced.

125

years later, Coca-Cola Company has

marketed over 400 brands and over 2600
different products in over 200 countries
worldwide.

History

Phase 1 Initiation

Phase 2 Formalization

Phase 3 Expansion

Phase 4 Coordination

Phase 5 - Participation

Organizational Life Cycle

Birth

of Coca-Cola

Shareholders
Growth

1886-1905

Formulation
Introduced
New

Bottle

Places

Stock

Prices

1905-1923

Robert

Woodruff

WWII
Great

Depression

1923-1980

Diet

Coke

Sports
120
1

countries

billion servings per day

1980-Current

Coca-Cola Organizational Chart

Ease

of Entry

Growth

within Industry

Intensity

of Competition

Industry Analysis

Substitute

Products

Bargaining

Power

Technology
Innovation

Industry Analysis (Cont.)

Social

responsibility

Veterans Day celebration

Organizational

decentralized

Ability

structure:

to attract and retain people

Meeting

competition

Managerial Factors

Customer

loyalty and satisfaction

Market share
Investment in research and
development
Supplier strength

Competitive Factors

Access

to capital

Profitability
Financial

stability

Financial Factors

Level

of technology used

Production

effectiveness

Invest $30 billion in new equipment

Newness

of equipment and technology

$100 contract with Dell

Strength

of patents

Technical Factors

Economic

Factors

Recession
Political

Factors

Childhood Obesity and New York

Social

Factors

25 and under

Environmental Scan

Technological

Factors

PlantBottle
Competitive

Factors

Pepsi
Geographical

Factors

200+ countries

Environmental Scan

Top

selling soft
drink company in
the world

Main

competitors

PepsiCo
Company(Pepsi)
The Dr. Pepper
Snapple Group(Dr.
Pepper)

Coca Colas Competitors

Total
Revenue

Net Income

Total
Employees

Coke

47.6 Billion

8.8 Billion

146,200

Pepsi

65.70 Billion

5.92 Billion

297,000

Dr. Pepper

5.97 Billion

625 Million

19,000

Financial Comparisons

 Regular

Cola

Coke Leader
Diet

Cola

Diet Coke Leader

Lemon

Lime

Sprite Non caffeinated leader, Mountain Dew caffeinated

Leader
Orange

Flavored

Fanta Leader
Root

Beer
- A&W Leader

What they Compete On

Coke

is obviously the most successful soft

drink out there

Less

people drink Soda

Have

to be innovative to continue to be
leader

Future Success

Industry

Leaders

Coca Cola: 43%

Pepsi Co: 31 %
Cadbury Scweeps: 18 %
Other: 8%

Market Share

Increasing
2011

trend in revenue

fiscal year first quarter

Increase in net income by 18%

Annual

divided yield

High compared to other companies

Sales Growth

Strengths

Weaknesses

Leading

Weak

brands
Customer
loyalty/relationships
Management
Production Quality
Bottling process

SWOT Analysis

Brands

Odwalla
Poor

access to
distribution
Management
Low customer
retention

Opportunities

Threats

Changing

Closing

customer

tastes
Technological
advances
Change in population
age
New distribution
channels

SWOT Analysis

of geographic
markets
Technological
advances
Tax increases
Change in population
age
New distribution
channels

Key

Success Factors

Quality/product performance
Reputation/image
Customer service capability
Technological skills
Manufacturing capability
Marketing distribution
Financial strength
Relative cost position

Competitive Strength Assessment

Employees

offering to sell trade secrets

International

problems related to unions

Trouble

with distributers

Inflated

earnings

Racial

discrimination

Contamination

scares

Strategic Issues

Corporate

Giving

Water stewardship
Healthy and active lifestyles
Community recycling
Education

Improving the Company