Consulting Services

By:
Aditya Dubey (04)
Manish Puri (32)
Sonal Surabhi (59)
Suman Sowrabh (64)

Agenda

Overview

Technology Portfolio

Driver Technologies

Bottleneck Technologies

Analysis and Interpretation

References

Overview
The provision of objective advice and assistance relating to the
strategy, structure, management and operations of an organisation in
pursuit of its objectives.
Size & Growth

The consulting industry in

India currently stands at Rs
19,000 crore
The service sector has
been growing at a fast pace
and now contributes more
than 50% to the GDP
The service sector in India
is projected to grow at an
annual rate of 30%

Major Customer Industries

Manufacturing
BFSI
IT
E - Commerce
Logistics

Milestones in the Consulting Industry

Latest Trends
Fast
growth

E-Business
consulting

One stop
for all
solutions

Shortage
of people

Customer
driven

When it started in India?

Tata Consultancy Services Limited was founded
in 1968 by a division ofTata Sons Limited.Its
early contracts includedpunched cardservices
to sister company TISCO working on an InterBranch Reconciliation System for theCentral
Bank of India,and providing bureau services
toUnit Trust of India.
McKinsey was the first strategy company to enter
the Indian market in the early 90s with their
office in Delhi.
Booz Allen Hamilton entered the Indian market
in 1997-98 but exited after 2 years when the
market was tough to crack.
They re-entered the market a couple of years
ago as Booz & Co. , the newly formed strategy
and operations arm that does work outside
government projects.
In Jan 2015, TCS ends RIL's 23-year run as most
profitable firm.

 People skills
Research & Analysis
Problem identification & solving

Technology
Portfolio

Logical reasoning
Decision making
Project management
Assistance & Advice (Strategy,
Structure, Management and
Operations)

Driver Technologies

ERP

Oracle
SAP
Microsoft
Workday

Digital

Customer engagement solutions

Digital agency
Digital marketing
Digital strategy
Enterprise digital engagement

Analytics
(Big Data)

Shaping strategy
Managing data
Building capabilities
Delivering information
Amplifying intelligence
Improving performance

Cloud
Computing

Internet
of Things

Network of physical objects

Cloud enables other
accessed through the
digital technologies such
Internetessentially a
as social media, mobility,
"Connected Everything
big data and advanced
Platform."
analytics.

Bottleneck Technologies
Generating new business: The biggest trap
consultants get into is getting too comfortable
with existing projects and the current client base.
Dealing with a difficult economy/competitive
marketplace: Competition is heating up as
multiple international players intensify their
efforts.
Finding and keeping good people: A highly
competitive marketplace means a highly
competitive talent environment as well. Fighting
for the best talent is always a business challenge.
New ideas: To stay competitive in todays
marketplace, building a reputation on the claim
or idea; firms must showcase their expertise,
thought processes, and results.

Strategy/planning issues: Use of time and

resources more effectively as they work to
counter new competitors and find new clients
all while competition encroaches.
Networking: Developing mutually beneficial
relationships with other entities in your industry
can be the best way to improve your reputation in
the consultancy world.
Catering to new skillsets: Hiring in a crisis and
its important to not lose focus of the long term
goal of the company when this happens.
Language barriers: Consultants of a company,
face the issue of being dealing with clients with
various geographies.

Analysis and Interpretation

A thinning of the ranks will occur in the top tiers of the industry over time,
strengthening some firms while toppling others high industry growth and commoditized
offering.
The threat of substitutes in consulting is medium owing to other offshore locations
available such as Eastern Europe and China.
The bargaining power of suppliers is low because of large numbers of players in the
market.
As the Consulting industry has low capital requirements, therefore the barriers to entry
is low.
The bargaining power of customers is high because they tend to continue with their
existing consultants, although the presence of large number of players in the market.

References
Technology as a driver for business Transformation, Pwc Technology Consulting Brochure
R. Srinivasan (2014). The management consulting industry Growth of consulting services in India: Panel discussion
Arthur N. Turner (1982). Consulting Is More Than Giving Advice
Claytin M. Christen, Dina Wang and Derek va Bever(2013). Consulting on the Cusp of Disruption
http://www.bseindia.com/corporates/List_Scrips.aspx?expandable=1%3fexpandable%3d1
http://www2.deloitte.com/us/en/pages/technology/solutions/technology-consulting-offerings.html
http://www.hingemarketing.com/blog/story/top-5-business-challenges-for-management-consulting-firms
http://memeburn.com/2015/06/8-challenges-every-it-consulting-firm-faces/