ECUADORIAN SURF BOARDS

JORGE ARCE
MICHAEL GARZON
DAYLIN MACIAS
ADRIANA MENA
GABRIELA MORAN

RAW MATERIAL
BALSA WOOD.-

Ecuador exports more than 90% of Balsa wood is exported worldwide. This is
no coincidence; The reason for this is that Ecuador due to their environment,
altitude and climate provides a more stable when it comes to wood density.
The shape, softness and color features are also privileged when it comes
Ecuadorian Balsa.

The growth of this tree normally takes between 4 and 6 years, is one of the
fastest growing in the world, making it easy to crop. All Wood has Ecuadorian
government permission for export, so any wood that you receive from
Ecuador has full authorization for shipment.
La Balsa is not a tree in danger because of its rapid growth, it facilitates
reproduction. Its scientific name is Ochroma pyramidale. The density of the
timber is between 65 to 230 kg / cbm, however, the average between 150
and 160 kg / cbm.

Export destination

Elaboration process of balsa

Board surf
1.-With the raw materials
which is balsa blocks
proceed to cut to the size
of the table we want to
develop

2.-proceeds to take
specific measures
required for the table

3.-then with power tools

is given the desired
shape

4.-cut lap, is giving the

necessary and laminate
finishes to the table

5.-the laminate is continuous

with glass fabric layer and
transparent
resin,
for
15
minutes that it takes the
catalyst to solidify

6.-Finally was the last

sanding and resin bath
brush, to prevent leaks, and
proceeds to the painted
table

The final product

Surfboards of different colors, sizes, sizes made from

balsa ready for export packing and exportation

Market of exportation
BRAZIL
With a lot of beautiful beaches and tourist destinations, Brazil it
is one of the places that national or foreign people choose when
they want to practicing this sport.
Population of Brazil are about a high median income level,
which allows us to export our products to obtain economic
earnings, also Brazil is located as one of the countries with GDP
increasing by 2% annually reason why this market is attractive
to foreign investors

MARKET SEGMENTATION

GEOGRA
PHIC
SEGMEN
TATION

DEMOG
RAPHIC
SEGMEN
TATION

Physiogr
aphic
segment
ation

Behavior
Segment
ation

MARKET
SEGMENTATION

GEOGRAPHIC SEGMENTATION: Country Brazil,

Primary segmetation: Bahia-Florianopolis-Rio
de Janeiro, secondary segmentation: other
cities of Brazil

DEMOGRAPHIC SEGMENTATION:
*AGE: our surf tables are focusing at the age
of all persons to practice surf
*GENDER: Men and women who enjoy this
activity
*OCCUPATION: Professional surfing or surfers
for fun
PHYSIOGRAPHIC SEGMENTATION:
*SOCIAL CLASS: We manage all kinds of prices
according to the social classes of Brazil

BEHAVIOUR SEGMENTATION:
*Products directed to preferences of each customer

the world's bestthe world's most

places to practice
extreme
surf
sports
1.- Per
2.-Hawai-EEUU

1.-Parachuting

3.-Australia

2.-Bungee
jumping

4.-Brasil

3.-Surf

5.-Nicaragua

4.-Climbing

6.-Mexico

5.-Snowboard

7.-Costa Rica

6.-Motocross

8.- Chile

7.-Rafting

9.-CaliforniaEEUU

8.-Diving

10.- Vanuatu

9.-Skateboard
10.-Kitesurf

Targeting
We have focus our target market on people
who make on this activity their profession,
and also to people who have seen in this a
new way of entertainment.
Our advertising campaigns are focusing on
our target market who are surfers or sports
people who practice this for fun, also try to
convince and motivate other people to play
the sport and consume our product

RESEARCH OF THE
MARKET

an
e
z
i
l
a
e
nd r
a
d
e a
n
z
i
l
a
i
t
t
s
u
r
to
u n de
e
v
o
t
a
and
h
t
d
n
e
e
a
c
w
n
n
fi
sc a
igni
use
s
a
e
c
b
s
e
i
b
o
t
t
ct i
rch,
ave
e
j
a
h
o
e
r
t
s
P
a
e
r
h
et.
r
t
k
u
t
r
n
o
e
a
o
k
i
r
r
t
m
o
a
a
F
m
ting
orm
e
s
f
i
t
n
x
a
i
i
e
r
n
p
i
s
i
obta
n th
appro
o
r
o
s
f
e
i
t
k
wor
ortuni
p
p
frame
o
ew
n
r
o
f
looks

TOOLS
INTRANET TOOL
This tool will help the
company manage its data,
applications, and
information more easily,
and through personalized
views.

ELECTRONIC POINT OF SALE

The EPOS is the place where a
retail transaction is completed. It
is the point at which a customer
makes a payment to the
merchant in exchange for goods
or services

MARKET POTENTIAL
Surfing Industry

Estimates of the number of

surfers in the world vary
widely. In May 2014 The
Economist web site reported
that the number of surfers
(people who claim to surf at
least once a year) worldwide
grew from 26 million in 2001
to 35 million in 2013.

Revenue

Data

Statistics
Annual Surfing
industry

$7.29 billion

revenue
Annual hard
good sales
(surfboards,

$1.56 billion

skateboards,
Surfing Statistics
Estimate
population

of

American surfers
(surf

at

and accessories)
Annual surfing
1,736,000

least

Footwear sales
Stand up

once a year)
Estimate number
of
worldwide

surfers

Wetsuit sales
Annual surf

35 million

Paddleboard
(SUP) annual

$119.4 million
$1.6 billion

$18.5 million

COMPETITOR
INFORMATION

SIEBERT
WOODCRAFT
SURFBOARDS

VIKING SURFBOARDS

FOREIGN EXCHANGE

PRESCRIPTIVE
INFORMATION
Imports are subject to a number of taxes and
fees in Brazil, which are usually paid during
the customs clearance process. There are
three taxes that account for the bulk of import
costs: the Import Duty (II), the Industrialized
Product tax (IPI) and the Merchandise and
Service Circulation tax (ICMS). In addition to
these taxes, several smaller taxes and fees
apply to imports. Note that most taxes are
calculated on a cumulative basis.

RESOURCE INFORMATION

GENERAL CONDITIONS
Brazil
is
confounding,
especially for the Westobsessed
surf
establishment. Culturally
it is not Newport Beach or
Surfers
Paradise
or
blonde. Culturally it is
samba and caipirinha and
brunette. Its surfers are a
different color, they speak
a different language, they
dance to a different beat.