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Luncaşu Diana
“Dictatorial”
“Words can create an attitude. If a person says something loud enough and often
enough, he creates a climate. And under that climate all sorts of things can happen”
Rabbi Eliahu Ellis, Rabbi Shmuel Slinsky,
The War against Jews
Semantic macrostructures
Topic selection: (de)emphasize negative/positive topics about
US/THEM
Lexicon
Positive words for US
Negative words for THEM
Examples:
Caption: "Where
something is rotten, the
Jew is the cause."