4 PS MARKETING MIX

MCCARTHY, 1960

Product

Promotion

4 PS
MARKETI
NG
MIX

Place

Price

4 PS MARKETING MIX
MCCARTHY, 1960

Product

Promotion

4 PS
MARKETI
NG
MIX

Price

Product

FUNCTIONALITY,
APPEARANCE, QUALITY,
PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

Price

LIST PRICE, DISCOUNTS,

ALLOWANCES,
FINANCING, LEASING
OPTIONS

Place

CHANNEL MEMBERS,
CHANNEL MOTIVATION,
MARKET COVERAGE,
LOCATIONS, LOGISTICS,
SERVICE LEVELS

Place
Promotio
n

ADVERTISING, PERSONAL
SELLING, PUBLIC
RELATIONS, MESSAGE,
MEDIA, BUDGET

5 PS MARKETING MIX
JUDD, 1987

Product

People

Price

5 PS
MARKET
ING MIX

Promotion

Place

5 PS MARKETING MIX
JUDD, 1987

Product

FUNCTIONALITY,
APPEARANCE, QUALITY,
PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

Price

LIST PRICE, DISCOUNTS,

ALLOWANCES,
FINANCING, LEASING
OPTIONS

Place

CHANNEL MEMBERS,
CHANNEL MOTIVATION,
MARKET COVERAGE,
LOCATIONS, LOGISTICS,
SERVICE LEVELS

Product

People

Price

5 PS
MARKET
ING MIX

Promotio
n

Promotion

Place

ADVERTISING, PERSONAL
SELLING, PUBLIC
RELATIONS, MESSAGE,
MEDIA, BUDGET
PEOPLE-POWER
VARIABLE: CONTRACTORS

People

(SALESPEOPLE, CUSTOMER SERVICE,

SALES SERVICE),

INFLUENCERS

(R&D, STAFF
MARKETERS, PRODUCTION
SCHEDULING)

6 PS MARKETING MIX
KOTLER, 1984

Product
Public
opinion
formation

Price
6 PS
MARKE
TING
MIX

Political

Place

power

Promotion

7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product
Physical

Price

evidence

7 PS
MARKE
TING
MIX

Process

People

Promotion

Place

7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product

FUNCTIONALITY,
APPEARANCE,
QUALITY,
PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

Price

LIST PRICE,
DISCOUNTS,
ALLOWANCES,
FINANCING, LEASING
OPTIONS

Product
Physica
l
eviden
ce

Process

INTERACTION
BETWEEN AN
EMPLOYEE AND
CUSTOMERS (E.G.

Physical
evidence

YATRA
S

BROCHURES, COMPANY
STATIONERY, BUSINESS
CARDS, REPORTS,
COMPANY WEBSITE, ETC.)

ACTIVITIES,
PROCEDURES,
PROTOCOLS

People

PS

MARKE
TING

Process

MIX

Place
Place

People
CUSTOMER CONTACT
EMPLOYEES,
CUSTOMERS,
PERSONNEL AND
MANAGEMENT

Price

Promotion
Promotio
n

CHANNEL MEMBERS,
CHANNEL
MOTIVATION,
MARKET COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
LEVELS
ADVERTISING,
PERSONAL SELLING,
PUBLIC RELATIONS,
MESSAGE, MEDIA,
BUDGET

7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product

FUNCTIONALITY,
APPEARANCE,
QUALITY,
PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

Price

LIST PRICE,
DISCOUNTS,
ALLOWANCES,
FINANCING, LEASING
OPTIONS

Product
Physica
l
eviden
ce

Process

INTERACTION
BETWEEN AN
EMPLOYEE AND
CUSTOMERS (E.G.

Physical
evidence

BROCHURES, COMPANY
STATIONERY, BUSINESS
CARDS, REPORTS,
COMPANY WEBSITE, ETC.)

ACTIVITIES,
PROCEDURES,
PROTOCOLS

People

PS

MARKE
TING

MIX

Process

Place
Place

People
CUSTOMER CONTACT
EMPLOYEES,
CUSTOMERS,
PERSONNEL AND
MANAGEMENT

Price

Promotion
Promotio
n

CHANNEL MEMBERS,
CHANNEL
MOTIVATION,
MARKET COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
LEVELS
ADVERTISING,
PERSONAL SELLING,
PUBLIC RELATIONS,
MESSAGE, MEDIA,
BUDGET

7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product

FUNCTIONALITY,
APPEARANCE,
QUALITY,
PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

Price

LIST PRICE,
DISCOUNTS,
ALLOWANCES,
FINANCING, LEASING
OPTIONS

Product
Physica
l
eviden
ce

Process

INTERACTION
BETWEEN AN
EMPLOYEE AND
CUSTOMERS (E.G.

Physical
evidence

BROCHURES, COMPANY
STATIONERY, BUSINESS
CARDS, REPORTS,
COMPANY WEBSITE, ETC.)

ACTIVITIES,
PROCEDURES,
PROTOCOLS

People

PS

MARKE
TING

MIX

Process

Place
Place

People
CUSTOMER CONTACT
EMPLOYEES,
CUSTOMERS,
PERSONNEL AND
MANAGEMENT

Price

Promotion
Promotio
n

CHANNEL MEMBERS,
CHANNEL
MOTIVATION,
MARKET COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
LEVELS
ADVERTISING,
PERSONAL SELLING,
PUBLIC RELATIONS,
MESSAGE, MEDIA,
BUDGET

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