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SHOPPING CITY

SUCEAVA

ARGO REAL ESTATE OPPORTUNITIES FUND

Argo
Real
Estate
Opportunities
Fund
(AREOF) is a closed-end
fund that invests primarily
in the commercial property
markets of SEE and CE.

The Fund is managed by


Argo
Group
Limited
(AGL)
an
emerging
markets
focused
alternative
asset
management firm. AGL
was founded in 2000 and
currently
has
Assets
Under Management of
USD 400 million. has
offices in UK, Cyprus,
Romania, Ukraine.

Argo
Real
estate
opportunities
fund
(AREOF) IS ONE OF THE
LARGEST OWNERS OF
RETAIL PARKS AND
SHOPPING CENTERS in
South Eastern Europe with
340.000 sqm of retail
assets in Romania and
Ukraine.

1
ARGO PROJECTS

Projects in Romania
SHOPPING CITY SIBIU
GLA:80.000 sqm
Carrefour:12.000 sqm; Real:14.000 sqm
2500 Parking lots
170 retail units
Anchors : Carrefour, Auchan, Leroy Merlin,
Mobexpert, H&M, C&A, NewYorker, Decathlon, Altex,
Flanco, Jysk, Deichmann, Lems

SHOPPING CITY SUCEAVA


GLA: 47.000 sqm
Carrefour: 12.000 sqm
1500 Parking lots
120 retail units
Anchors : Carrefour, Decathlon, Leroy Merlin, Flanco
Deichman, Mediagalaxy, NewYorker,
Takko Fashion

Projects in Romania
ERA SHOPPING PARK IASI
GLA: 80.000 sqm
Carrefour: 15.000 sqm
2500 Parking lots
150 retail units
Anchors : Carrefour, Praktiker, Mobexpert, Altex, Rovere,
Kare
Design,
Decathlon,
Takko
Fashion,
Kenvelo/TimeOut/LeeCooper Outlet, Steilmann Outlet,
San Francisco Outlet

ERA SHOPPING PARK ORADEA


GLA: 64.000 sqm
Carrefour:15.000 sqm
2000 Parking lots
110 retail units
Anchors : Carrefour, Bricodepot, Mobexpert, Altex,
Flanco, Elvila, Naturlich, Pada Murre,
San Francisco

Projects in Ukraine
RIVIERA SHOPPING CITY
GLA:65.000 sqm
Real:12.500 sqm
2500 Parking lots
120 retail units
Anchors : Real, OBI, Inditex, Marks & Spencer, Imax,
Mango, Jysk

2
CURRENT SCHEME
Shopping City Suceava

Shopping City Suceava


One of the key retail developments in the city, opened in Q1 2008. The project serves a large
catchment area including Suceava and neighboring cities Falticeni, Radauti, Vatra Dornei,
Botosani sau Dorohoi.

GLA : 47,000 sqm


LOCATION :Calea Unirii 27 b, 5 minutes' drive time from the city centre.
OCCUPANCY: The shopping gallery is hosting 106 retailers. The occupancy
rate is cca 98%.
Parking : cca 1500 units

Shopping City Suceava


One of the key retail developments in the city, opened in Q1 2008. The project serves a large
catchment area including Suceava and neighboring cities Falticeni, Radauti, Vatra Dornei,
Botosani sau Dorohoi.
MAIN
TENANTS:
hypermarket
Carrefour,
Mobexpert
(furniture),
LeroyMerlin(DIY) and Media Galaxy, Flanco (electronics), Decathlon
(sportswear), Deichmann, Otter, Benvenutti, NewYorker, Takko Fashion, Orsay,
Secuiana, Animax, Noriel, Cocodrillo, Kendra, Spendor, Pepco
SERVICES: Plafar Shop, Sensiblu, Germanos, Arsis, Say, BRD, Inmedio, Libraria
Alexandria, Crizantema laundry, tailor,
LEISURE&ENTERTAINMENT: KFC, coffee-shops & restaurants, playground, Max-Bet,
Cinema (opening soon),
ACCESS: 5 bus lines ( bus number 2,3,4, 21,28), by foot, by car

SUCEAVA RETAIL MAP

......................................................................................................

EXISTING SITE PLAN SHOPPING CITY SUCEAVA

......................................................................................................

3
JOIN US!

Why joining Shopping City Suceava?


Strong anchors, some unique in Suceava such as Mobexpert,
Decathlon, plus Carrefour, Leroy Merlin or Mediagalaxy
Large parking, wide spaces, the center is generally appreciated
for being a good location for people who dont like crowded
centers and spending time with parking
Excellent location for outdoor and indoor events.
Location in the proximity of one of the densely populated areas of
the city.(Burdujeni)
Convenient shopping
Diversified tenant mix
Great selection of unique monthly events and promotions

New openings

CINEMA
Opening soon

5 SCREENS
CONCESSION BAR

4
FACTS&FIGURES

7% footfall increase

(2016 vs

2015, jan-jul)

Thats a lot of shoppers.


cca

5% hypermarket increase
(2016 vs 2015, jan-july)

And a lot of more of foodies.

100%
Total success!

5
CUSTOMER PROFILE

Marketing research
According to the recent
qualitative marketing
research , the
Shopping City Suceava
customers are
predominantly young
families, with above
medium incomes.

They go shopping
frequently, at least once
a week. They visit
Carrefour they are loyal
to both domestic on a
regular basis and and
international retailers
present in the gallery

Live in the
neighborhoods close
to the centre and come
to shopping by car or
public transportation.

Marketing research
30% of customers visit
Carrefour and almost
65% the retailers
present in the gallery

The majority of
customers lives in
Burdujeni (40%)
followed by
Obcini, George
Enescu, Centru
and Areni

Almost 25% of the


receipts are in range of
200-500 ron, with
money mainly being
spent on Food,
healthcare, clothes,
shoes, cosmetics,
electronics, etc

50% of the
customers prefer
weekends to
weekdays and
46% visit the
centre Saturday
or Sunday when
they combine
shopping with
leisure options or
participate to the

70% of the customers


are living with 25
minutes time from the
centre, while 15% of
them are living in the
proximity (less than 5
minutes)

Due to its good


location almost
50% are using
public
transportation
and circa 45%
using personal
car to come to
the centre

DEMOGRAPHICS SEX & AGE


40%
35%
30%
25%

39%

61%

Female
Male

20%

36%

15%
10%
5%

14%

15%

14%

12%

0%

......................................................................................................

9%

NDIVIDUAL INCOME & SPENT/ VISIT


35%
30%
25%
20%
15%
10%
5%
0%

34%

34%
13%

14%
5%

30%
25%
20%
15%
10%
5%
0%

30%
22%
11%

24%

10%

......................................................................................................

3%

0%

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

VISIT FREQUENCY & VISIT HABIT


38%
28%

19%

46%

52%

11%
4%

2%

......................................................................................................

MondayThursday
Friday

PENETRATION AREA / CATCHMENT


40%
35%
30%
25%
20% 39%
15%
10%
13%
11%9%
5%
6%6%5%
1%1%1%1%1%1%0%0%0%0%0%0%0%0%0%
0%

40%
35%
30%
25%
20%
15%9%
10%
5%
0%

38%
29%
13%

......................................................................................................

6%

5%

6
SITE PHOTOS

OUTDOOR PHOTOS SHOPPING CITY SUCEAVA

......................................................................................................

INDOOR PHOTOS SHOPPING CITY SUCEAVA

......................................................................................................

INDOOR PHOTOS SHOPPING CITY


SUCEAVA

......................................................................................................

INDOOR PHOTOS SHOPPING CITY


SUCEAVA

......................................................................................................

Lavinia Truta
Leasing Manager
Email: lavinia.truta@argocp.com
Mobile:+4 0755023373
www.argocapitalproperty.com
www.argocp.com
www.shoppingcitysuceava.ro

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