Académique Documents
Professionnel Documents
Culture Documents
Group-09
SECTION-C
Atrayee Chakraborty
Roll28
Debanjan
Paul
Roll-34
Introduction:
Inception :
Situation Analysis
SWOT Analysis
1. Indias second largest real estate investment
company and largest real estate builder
2. Offers a diversified product mix
Strengths
Weaknesses
2.Environamental regulations
3.Increase in interest rates
5C ANALYSIS
CUSTOMERS:
Advertising: Newspapers, Online Property Sites and
other property search portals
Market Size and Potential Growth:
a. Market Size as on 31.3.2015: Rs. 4225.32 crore
b. Real Gross Value Added growth from 6.6% in
FY2014 to
7.2% in FY2015
Motivation to buy:
a. Attractive pricing
b. Easy finance schemes
c. Modern facilities
d. Good resale value
Distribution Channels:
a. Brokers
b. Online realty sites
c. Real Estate Fairs
d. Realty Magazines
COLLABORATORS:
Agencies: Online realty portals, Realty Magazines
Suppliers:
a. Banks
b. Brokers
c. Transport companies to provide pick-drop
services to
prospective buyers
CLIMATE:
a. Proactive reform agenda by government to
stimulate growth
b. Tackle politically difficult structural issues that
have
stalled investments
c. Creation of Real Estate Investment Trusts (REITs)
d. Strong monetary policy leading to high domestic
interest
rates increasing financing costs of
developers and enduser demand
e. Increase in buying power of general population
f. More awareness regarding real estate trends
among people
COMPANY:
COMPETITORS:
DLF Ltd
Shapoorji Pallonji
Mumbai-based Shapoorji Pallonji Group has joined hands with
Standard CharteredPrivate Equity, International Finance
Corporation (IFC)an arm of the World Bankand the Asian
Development Bank (ADB) to tap demand for affordable homes in
India amid a downturn in the broader real estate market.
Standard Chartered, along with IFC and ADB, will invest 70% of
the $200 million
Challenges faced:
External Developments:
Unitechs Perspective:
Vision-Strategy-Business
Model Congruence
Vision
The clear focus going forward is to address the need for
speed across different business functions. Broadly
speaking, there are three areas where speed is essential:
Strategy
External / Industry
Analysis
It has been difficult for the new entrants to get a hold because of
cost reduction in expansion plans by corporates in real estate,
little scope in commercial construction, and strong rivalry
between existing firms.
BARGAINING
POWER OF SUPPLIERS
EFE Matrix
SL.N
O
1
2
3
4
5
1
2
External Opportunities
External Threats
Weigh
t
0.15
0.2
0.05
0.05
0.15
0.05
0.05
Ratin
g
3
3
4
2
3
2
1
0.2
0.05
0.05
1
3
1
2
Weighted
Score
0.45
0.6
0.2
0.1
0.45
0.1
0.05
0.6
0.05
0.1
2.7
Segment
Real Estate and
related activities
Transmission towers
Property Management
Hospitality
Others
% Share of
Profit
% Share of
Revenue
58%
11%
22%
-2%
10%
77%
13%
5%
2%
4%
Internal Analysis
Balanced Scorecard
Balanced Scorecard
IFE Matrix
1
2
3
4
1
2
3
Internal Strength
Internal Weakness
0.25
4
1
0.1
2
0.2
0.05
0.05
0.2
0.6
0.2
0.1
3
1
0.6
0.1
0.1
1
0.3
2.85
Value Proposition
Company will focus on the real estate business, which will
include residential, commercial and retail space development,
integrated township development, in-house project
management, and fund and asset management
Segmentation
Customer Query:
Customer Complaints:
Cost Model
Portfolio Decisions
The
Market Penetration
(Existing Markets-Existing
Products)
The
Market Development
(New Markets - Existing
Products)
Increase
Product Development
(Existing Markets New
Products)
Amusement Parks:
Amusement
Diversification
(New Markets New
Products)
Township
Unitech
The
25%of
Recommendation for
Unitech:
Industrial parks are to be designed for efficient and
cost effective operations. Parks are master planned to
allow for the efficient movement and
loading/unloading of trucks, have ample truck and
vehicle parking, and common amenities. Parks should
offer manufacturing and logistics space for lease, and
a complete range of built-to-suit facilities.
Features include:
Industrial grade power and water
High quality wide approach roads and internal
road infrastructure
Efficient traffic circulation
24-hour park security
Parking area for large containers and trucks
Facilities for drivers