Corporate Social Responsibility

Also calledCorporate
Conscience,Corporate
CitizenshiporResponsible Business)
A concept whereby companies decide voluntarily to contribute to a better
society and a cleaner environment. A concept whereby companies
integrate social and environmental concerns in their business operations
and in their interaction with their stakeholders on a voluntary basis.

CSR is about how companies manage the business processes to

produce a total positive impact on society.

PRINCIPLES OF

They are grouped into four areas:

HUMAN RIGHTS
LABOR CONDITIONS
ENVIRONMENTAL CONDITIONS
Anti-CORRUPTION

The ten CSR principles (TenThe Ten Principles of the UN Global Comp
Principles of the UN Global
Compact)
The UN Global Compacts Ten Principles are derived from: the
Universal Declaration of Human Rights, the
International Labour Organizations Declaration on Fundamental Principles a
nd Rights at Work
, theRio Declaration on Environment and Development, and the
United Nations Convention Against Corruption.

Human Rights

Principle 1: Businesses should support and respect the protection of

internationally proclaimed human rights; and
Principle 2: make sure that they are not complicit in human rights abuses.

Labour
Principle 3: Businesses should uphold the freedom of association and the
effective recognition of the right to collective bargaining;
Principle 4: the elimination of all forms of forced and compulsory labour;

Principle 5: the effective abolition of child labour; and

Principle 6: the elimination of discrimination in respect of employment and

occupation.

Environment
Principle 7: Businesses should support a precautionary approach to
environmental challenges;
Principle 8: undertake initiatives to promote greater environmental
responsibility; and

Principle 9: encourage the development and diffusion of environmentally

friendly technologies.

Anti-Corruption

Principle 10: Businesses should work against corruption in all its forms,
including extortion and bribery.

ISO 26000 - Social responsibility

International Organization for Standardization

Business and organizations do not operate in a vacuum. Their relationship to

the society and environment in which they operate is a critical factor in their
ability to continue to operate effectively. It is also increasingly being used as
a measure of their overall performance.
ISO 26000 provides guidance on how businesses and organizations can
operate in a socially responsible way. This means acting in an ethical and
transparent way that contributes to the health and welfare of society.

ISO 26000:2010
ISO 26000:2010 provides guidance rather than requirements,so
it cannot be certified to unlike some other well-known ISO
standards. Instead, it helps clarify what social responsibility is,
helps businesses and organizations translate principles into
effective actions and shares best practices relating to social
responsibility, globally. It is aimed at all types of organizations
regardless of their activity, size or location.

"Sustainability may be described as our

responsibility to proceed in a way that will
sustain life that will allow our children,
grandchildren and great-grandchildren to live
comfortably in a friendly, clean, and healthy
world . that people:
Take responsibility for life in all its forms as well as
respect human work and aspirations;

SUSTAINABILITY

Respect individual rights and community responsibilities;

Recognize social, environmental, economic, and political
systems to be inter-dependent;
Weigh costs and benefits of decisions fully, including
long-term costs and benefits to future generations;
Acknowledge that resources are finite and that there are
limits to growth;
Assume control of their destinies;
Recognize that our ability to see the needs of the future
is limited, and any attempt to define sustainability should
remain as open and flexible as possible."

SIX DIFFERENCES
BETWEEN CSR AND
SUSTAINABILITY
VISION
CORPORATE SOCIAL RESPONSIBILITY LOOKS BACKWARDS, REPORTING
ON WHAT A BUSINESS HAS DONE, TYPICALLY IN THE LAST 12 MONTHS, TO
MAKE A CONTRIBUTION TO SOCIETY
SUSTAINABILITY LOOKS FORWARD, PLANNING THE CHANGES A BUSINESS
MIGHT MAKE TO SECURE ITS FUTURE (REDUCING WASTE, ASSURING SUPPLY
CHAINS, DEVELOPING NEW MARKETS, BUILDING ITS BRAND)

TARGETS/OBJECTIVES
CORPORATE SOCIAL RESPONSIBILITY TENDS TO TARGET OPINION
FORMERS-POLITICIAN, PRESSURE GROUPS, MEDIA
SUSTAINABILITY TARGETS THE WHOLE VALUE CHAIN, FROM SUPPLIERS TO
OPERATIONS, TO PARTNERS, TO END-CONSUMERS

BUSINESS
CORPORATE SOCIAL REPONSIBILITY IS BECOMING ABOUT COMPLIANCE

SUSTAINABILITY IS ABOUT BUSINESS

MANAGEMENT
CORPORATE SOCIAL RESPONSIBILITY GETS MANAGED BY
COMUNICATIONS TEAMS
SUSTAINABILITY BY OPERATIONS AND MARKETING

REWARD
CORPORATE SOCCIAL RESPONSIBILITY INVESTMENT IS REWARDED BY
POLITICIANS
SUSTAINABILITY INVESTMENT IS REWARDED BY THE COMMUNITY

RobecoSam, based in Switzerland, is an

investment
specialist
focused
exclusively on sustainability investment.
Recently RobecoSAM has released its
annual "Sustainability Yearbook 2015" in
which 69 companies are ranked as Gold
Class.
Five
Japanese
companies
including Konica Minolta are awarded
Gold Class. Among the Computers &
Peripherals and Office Electronics sector.

DRIVE
CORPORATE SOCIAL RESPONSIBILITY IS DRIVEN BY THE NEED TO
PROTECT REPUTATIONS IN DEVELOPED MARKETS
SUSTAINABILITY IS DRIVEN BY THE NEED TO CREATE OPPORTUNITIES IN
EMERGING MARKETS