Académique Documents
Professionnel Documents
Culture Documents
Project
Smartphone Industry
What Is a SMARTPHONE?
SMARTPHONE
FEATURE PHONES
Uses of smartphones?
Text Messaging/SMS
Email
Social Networking
Streaming Online Music
Video / Mobile TV
Mobile Banking
Location Based Services/GPS
Applications
Web Browsing
Mobile Shopping
Barcode or QR Scan
NFC/Mobile Wallet
Games
News
History
1995 The first smartphone, the IBM Simon
1996 Nokia launched Nokia 9000
In early 2000, the Ericsson R380 was released by Ericsson Mobile
Communications, and was the first device marketed as a
"smartphone
The first catalyst of the expansion of the smart phone market was
the release of RIMs Blackberry series in 2001.
The impetus for the expansion of the smartphone market was the
release of Apples innovative iPhone in July. 2008.
Classification of Smartphones
Lower End Below 12k
Mid Range - 12K to 24 K
High End Above 24 K
In terms of Money
Trend in market
Hardware Trend
RAM, MEMORY, SCREEN, BATTERY,
Shape, Size and type of Smartphones
Software Trend
Utility
LTE 2G 3G 4G
Price
Major OS Platforms
Major Companies
FEATURE PHONES
2.8 Billion
61.6%
Year
2011
2012
2013
Android
(Google)
219.52
451.62
758.72
2014Q1 229
2014Q2 255
iOS (Apple)
89.26
130.13
150.79
43.7
Windows
(Microsoft)
8.77
16.94
30.84
6.2
7.4
Smartphone shipment by OS
Market dynamics
Industry is a duopoly.
High financial concentration in 1 company
Samsung dominates the Android ecosystem.
Established manufacturers are being squeezed.
Smartphone designs have reached a plateau.
Lava
U.P based mobile handset company.
The company also has a manufacturing plant and intends to start end-to-end manufacturing of
mobile phones soon.
Lava is also planning to set up a full-fledged R&D center in Bangalore soon.
Karbonn
Mobile handset manufacturer based in Bangalore.
Collaborated with leading semiconductor companies for their handsets.
Exports its handsets to Africa, South Asia and Middle East countries.
Lemon
Working with ODM and OEM partners.
Innovation center in north India to design and develop handsets as per
trends in the Indian market.
LG
Established in 1997, (South Korean Company).
Market leader in consumer durables and recognized as a leading
technology innovator in IT and mobile communications business.
Motorola
US cellphone manufacturer Motorola has its handset manufacturing
facility at Sriperumbudur, Chennai.
This includes GSM and CDMA mobile devices and networking equipment
such as base stations and system controllers.
Samsung
Global leader in semiconductor, telecommunication, digital media and digital
convergence technologies.
Leading producer of digital TVs, semiconductor chips, mobile phones and TFTLCDs.
Has its mobile manufacturing unit in Noida (U.P) as sixth overseas manufacturing
unit in the world.
Spice
Spice is one of the first Indian mobile device players.
has multiple interests in the telecom, media and retail space.
manufacture at its plant at Baddi, Himachal Pradesh.
ZEN MOBILE
Aim- To provide quality products and services to customers in India,
Started operations in 2009. It has tied up with a China based ODM, but it
designs phones locally.
Actor Amitabh Bachchan is its brand ambassador.
Local manufacturing is also one of its priorities and Zen is working towards
starting manufacturing locally.
2. Operating systems
iOS Vs Android
Android devices have exceeded iOS,
continuously winning increasing market
share.
Android users purchases lower cost
devices compared to Apple.
Android might command the market,
but Apple has a grip over that smaller
part of the market share who is willing
to spend.
Android might have the quantity, But
Apple has quality consumers.
3. Content
Content developers form another competitive axis because content is
provided to application stores.
- Rising 3G uptake
- Growing rural numbers
- Growing tablet market
- Competition
- Rapid change in technology
- Saturated market in
Developed countries
3
Ts
2 Bs
Threat of Substitutes
Low Buyer inclination to substitute
High switching costs
High price-performance ration (value)
China Vs India
contribution
Supply chain
Battery Life
Environmental
Worker conditions
Social
Legal/Patent war
Security
Disturbing sleep
Employment status
Smartphone industry opens up so
many Jobs Domains and Helps in
the growth of Different
Industries and thus Creates a
huge margin of Jobs worldwide.
THANK YOU