INFORMATION AND COMMUNICATIN

TECHNOLOGY APPLICATION ( IMD113 )

TITTLE : TOURISM MALAYSIA

PREPARED BY :
NUR MAIZATUL SYAFIQAH BINTI
SUHAIMI (2016657866)
AMALINA ANISA BINTI
KAMARUDIN (2016614094)
'AININ SOFIA BINTI ABD RANI

Malaysia Truly Asia

"Malaysia, Truly Asia" captures and defines the essence of the country's
unique diversity. It sums up the distinctiveness and allure of Malaysia that
make it an exceptional tourist destination.
There is only one place where all the colours, flavours, sounds and sights
of Asia come together Malaysia. No other country has Asia's three major
races, Malay, Chinese, Indian, plus various other ethnic groups in large
numbers. Nowhere is there such exciting diversity of cultures, festivals,
traditions and customs, offering myriad experiences. No other county is
"Truly Asia" as Malaysia.

Bordering three other countries, Malaysia is a multiethnic and

multicultural place. The demography consists of several
ethnicities. Half of the population is made up of Malays, while the
other half consists of descendants of Chinese, Indian, Aboriginal
background, as well as other indigenous people. Culturally,
influences include English, Persian, Arabic as well as the
surrounding countries. This place is full of variety and this diversity
extends to its cities, languages and landscapes as well.
Malaysia is also noted as a 'Food Paradise' where you can taste a
diversity of delectable food at reasonable prices. Be it Malay,
Chinese, or Indian cuisine, Malaysia is home to a distinctive palette
and a tapestry of flavours. In view of the historic influence of Islam
and European culture from its colonized period, Malaysia stands
out as the center of diversity that is unique in Asia.

About Tourism Malaysia

Mission
Marketing Malaysia as a destination of excellence and to make the tourism
industry a major contributor to the socio-economic development of the nation.

Objectives
Promote Malaysia as an outstanding tourist destination.
Showcase Malaysia's unique wonders, attractions and cultures.
Enhance Malaysia's share market for meetings, incentives, conventions and
exhibitions (MICE).
Increase Malaysia's tourism revenue by increasing tourist numbers to Malaysia
and extend their length of stay.
Encourage tourism and its related industries in Malaysia.
Help develop domestic tourism and promote new investments in the country, as
well as provide increased employment opportunities. The growth of tourism
would also contribute positively to the country's economic development and
quality of life.

History Of Tourism MALAYSIA

The Tourist Development
Corporation of Malaysia (TDC) was
established on 10 August 1972 as an
agency under the former Ministry of
Trade and Industry by an Act of
Parliament.
With the inception of the Ministry of
Culture, Arts and Tourism on 20 May
1987, TDC was moved to this new
ministry; and became the Malaysia
Tourism
Promotion Board (MTPB)
through the Malaysia Tourism Promotion
Board Act 3z1992. Popularly known as
Tourism Malaysia, its full focus is on
promoting Malaysia domestically and
internationally.

Tourism Advisors Of Malaysia

Yunalis Mat Zara'ai
SINGER - SONGWRITER (GEN Y)
A self-made MySpace musician turned international
sensation, this charismatic young singer songwriter from Alor
Setar, Kedah managed to make her way to the American
market when she was signed up by Verve Records, Sarah
McLachlan and Diana Kralls record label. Yuna has won the
local Grammies, Anugerah Industry Muzik every year since
2010. In 2008, she clinched the Best Pop Vocalist at the VIMA
Music Awards and performed at the closing ceremony of the
AFC Asian Cup 2015. She has lent her voice to Tourism
Malaysia award winning promotion video Malaysia, Truly
Asia. The Essence of Asia.

Dato' Haji Ismail Ahmad

RENOWN CHEF (GASTRONOMY)
He is originally from Negeri Sembilan and learned cooking
from his grandmother, a consummate foodie and cook. He
discovered his passion for the culinary arts at an early age
and eventually specialised in traditional recipes. Chef Ismail
joined MATRADE on its tour of the USA, the Middle East and
Europe promoting Malaysian food and products. Under
Tourism Malaysia, Chef Ismail brought Malaysia cuisine to
Japan, South Africa, Cambodia and the UK through cooking
demonstrations. Today, he co-owns and runs Restoran
Rebung that specializes in authentic Malay cuisine

Activities of Tourism MALAYSIA

In 2016

20 July
World Tourism Conference (WTC) 2016
Once again, Malaysia is the proud host of the World Tourism
Conference (WTC), which is currently in its 4th edition and held in
collaboration with the World Tourism Organization (UNWTO). Themed
Tourism Delights: Delivering the Unexpected, it is the first conference
of its kind which is dedicated to the Tourists First mantra. It shall focus on ideas and
strategies that are geared towards giving tourists the full experience they desire.
Its primary objective is to learn and analyse the successful strategies developed and
practiced by leading destinations and organisations. In line with this objective, the theme
and topics that will be presented are specifically designed to provide practical insights
and more importantly, how to capture the hearts and minds of tourists.
WTC aims to bring together world leaders in tourism, from high level policy-makers,
specialists and experts from both public and private sectors, to academicians and
representatives from NGOs. It will then provide as a platform for them to exchange ideas
and experiences, update knowledge, as well as expand networks for tourism growth and
development.
All this and more, at Malaysias very own UNESCO World Heritage Site Georgetown, Penang.

2 June

TM Networking Day with Legoland Malaysia Resort

On the 2nd of June 2016, Tourism Malaysia joined forces with LEGOLAND
Malaysia Resorts for the latest Tourism Malaysia Networking Day. The
event was held at the Multipurpose Hall of the Ministry of Tourism and
Culture, Putrajaya and launched by YBhg Datuk Seri Mirza Mohammad
Taiyab, Director General of Tourism Malaysia. Its main attraction was the
introduction of Legolands newest addition: LEGO NINJAGO: The Ride,
due to be launched in November later this year.
NINJAGO The Ride is based on the series of the name, in which four
young ninja heroes train under Master Wu. Riders will get to enjoy a
similar ninja experience as the ride involves using hand gestures to hurl
colour-coded projectiles at enemies that appear from the screen. Points
are given for the training and battle efforts and the score will be shown at
the end of the quest. It is designed to appeal to both parents and children.

Other than the introduction of the NINJAGO Ride, there was also a
Power Dance performance by LEGOLAND Malaysia Resorts Model
Citizens and screenings of the promotional videos for Malaysia Truly
Asia and the Dekat Je campaign. The hall had also been decorated to
resemble a mini LEGOLAND Theme Park. In attendance were 285
participants from Tourism Malaysia, MOTAC and ITC. During the event,
sales for the day totalled up to 162 day tickets, 4 annual passes and 24
room nights. At 3pm, the event was wrapped up after 3 lucky draws.

2 April
WTM Connect Asia (18 - 20 May 2016 - Penang,
Malaysia)
WTM Connect Asia is an exciting new event bringing together suppliers of
South East Asia and international travel product to meet with outbound
Chinese, South East Asian and international Hosted Buyers. Taking place
18-20 May 2016 in the beautiful island of Penang

in Malaysia, exhibitors and buyers will meet in a private setting

for pre-scheduled business meetings, education sessions,
networking events and interactive evening functions.
By the end of WTM Connect Asia everyone will walk away feeling
satisfied after two and a half days of experiencing the beauty of
Penangs culture, and most importantly making new business
connections.

23 February

19th Malaysia Tourism Awards 2014/2015 Winners Li

Congratulations to all winners.