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Jamil Ahmed
Shakir Mehmood
American multinational corporation
Industry Food
Non-alcoholic beverage
Type Cola
Introduced 1898 (as Brad's Drink)
June 16, 1903 (as Pepsi-Cola)
http://pepsi.com/
Industry
Supplier Competitio Customers
s n
Substitute
s
Food and beverage industries are saturated which means that the
barriers to entry are low
Competitors lots
Substitutes tons
Barriers to entry Easy to enter , hard to compete
Customer power strong
Supplier power low
BCG Matrix of Pepsi
Marketing Ratios of Pepsi
Customer’s Buying Behavior for PEPSI
Price level is almost same for Coca-Cola and Pepsi but Subway charge more prices then these two
Pepsi prices its products similar to those of Coca-Cola in order to keep profits high.
Market Prospective of Competition
Pepsi
GE Strategies
Pepsi
Pepsi
Coke is the market challenger while Pepsi
is the market leader.
Scorpio Technique
MARKET FOCUS
SEGMENTATION AND
TARGETING
CUSTOMER RETENTION
ORGANIZATION PROCESS AND
CULTULE
Its all about Pepsi