OBJETIVO

Facilitar el proceso de resolucin de

problemas, a travs del conocimiento y la
naturaleza del mismo, a fin de garantizar la
estabilidad del sistema Ekon, la red de
comunicacin y los equipos informticos.

ESQUEMA DE PLAN DE COMUNICACIN

DIAGNOSTICO DEL ESTADO DEL PROBLEMA
Identificar el problema por niveles de gravedad
Reconocer los medios de comunicacin por los que se puede emitir los
mensajes.
Conocer y definir personas o reas autorizadas a emitir la comunicacin
Seleccin de medios de comunicacin oficiales y de carcter corporativos
TELEFONO

Directivos
WHATSAPP

Comunicacin

Lderes
Compagnie Internationale

E x p r e s s

March 1995

"Quarterly News to Facilitate our Learning Organization"

Balanced Scorecard : The Roadmap to the
Future

MEMO, AFICHE

The Leaders hip Team has

Best Shopp ing
just completed the
Exp erience -- We must
process of b uilding the
be able to deliver to our
Express Balanced
customer the seven
Scorecard for the years
elements of a "Perfect
to come -- The Balanced
Shopping Experience":
Great looking stores with
Scorecard describes
fashion impact
Express's long range

strategy through a set of

Customer welcomed by
strategic objectives and
associates
fashionably
measures which have been
dressed, with a smile on
selecte d by the Leadership
their faces
Team and Ex press's

Directors. Five strate gic

Clear communication of
deals, fashion and product
themes emerge from this
knowledge
year's Balance d Score card :

Quick, intelligent fitting

Financial Stre ngth, Strong
rooms
Brand Positioning, Fashion
Quick, efficient wrap desk
Excelle nce, Be st Shopping

Experience, Perfect
1 Personal name re cognition
Inventory and High
by attending associate
Performing Organization.

What does it mean ?

A sincere thanks and an
Financial Streng th -- We
invitation to return soon
will improve sales and
Perfect Inventory -- We
control costs to maximize
need to ensure that:
profitability. Sales
We
buy
the
right
improv ement will result
quantities in the right
from an incre asing
colors and sizes within the
penetration of our existing
financial plan for the
customer base and an
business. This is primarily
a function of our ability to
Strong Brand Positioning
infer the size of the buy
-- We
from the reext month's
issue.

Gerentes

MAIL, CHAT,
OTRS

Empleados
REUNIONES

Emisor

Ejecutivos

Lderes

Gerentes

Empleados

Nivel de
Mensaje

Medio

Mail

Memo

Mail

Reunin

Intranet

Mail

Memo

Mail

Reunin

Intranet

Reunin

Reunin

Reunin

Evento

Impacto

Tiempo Solucin

Responsable