ORGANIZATIONAL STRUCTURAL

STUDY ON APOLLO TYRES LTD

Submitted by
JISHNU RAJ G
1627316
MBAD
CHRIST INSTITUTE OF MANAGEMENT, KENGERI

VISION AND VALUES

KEY RESULT AREA

Superior product Quality.
Strong Brand Equity.
Committed Marketing Team.
High Consumer Loyalty
Product Segmentation in Truck Tyres
Quick response to market needs.
Fuel efficiency.
Least scrap generation.
Sales forecasting.

STRENGTHS:
Continued Market Leadership in the dominant
industry segment i.e. Truck / Bus tyres.
Global presence with acquisition of Dunlop Tyres
International (Pty) Ltd in South Africa.
Robust Operation Center for managing IT
operations across 140 Locations
Presence in technology products in car radial
segment.
Responsive to changes in market conditions and
product profiles.

WEAKNESS:
No presence in two/three wheeler segment.
Declining profit margins due to raw material cost push.
Old machineries using in the plant
Less product range
Capital intensive business.
More training facilities must be given to employees

Product innovation and technical superiority.

The company should invest more on advertisement.

Strong Brand recall in a price sensitive market.

Intense competition due to presence of other global brands

Global sourcing of raw materials

Superior product quality
Wide dealership network
Good relation between employers and employees
Stable management
Product available in 118 countries

Share in passenger car segment is low

Absentees of employees

OPPORTUNITIES:
Continuous thrust in road infrastructure and construction of expressways & national
highways.
Leadership position in the commercial vehicle segment
Access to global sources for raw materials at competitive prices
Steady growth in vehicle production
High level skill of employees for better productivity.
High growth prospects in commercial vehicle sector
Emerging markets and improved life style

THREATS:
Competition
Lock outs
Change in taste of consumers
Frequent changes in oil prices
Raw material price volatility

FINDINGS:
ATL is the first tyre company to receive ISO 9001
certification and to obtain QS 9000 certification.
Workers health and safety are given prime
importance
Good co-ordination between different
departments.
Trade unions play vital role as bargaining agents.
The management is sometimes forced to accept
demands made by the unions.
The products of the company are known for its
high quality standards.
The workers are not completely satisfied with the
wages they are paid.
Employees are provided with facilities such as
subsidized canteen, transportation etc.
Safety posters and slogans are exhibited inside the
plant and various safety awareness programs are
also conducted.
Factory is located at an ideal location that allows
easy access to land, air and sea transportation.
All departments at the plant are being connected
through SAP which gives real time connectivity

SUGGESTIONS:
Maintain the relationship between employees and employers
There should be training program for better understanding of SAP
A bit more promotional activities could enhance building brand image
Maintain a healthy relationship with trade unions
More training facilities must be given to employees
The company should enter into two/three wheeler markets.
The company should invest more on advertisement.
Each should have an in house marketing department that can take care of the local
fluctuations in market.