V2.

1/03/10/2015

www.manageartworks
.com

Product
Labeling
- Get it Right First time

What is Product Labeling and Artwork?

www.manageartworks.co

Who uses Product Labeling?

Pharmaceuti
cal
Bio-Tech

Food

Beverage
s

Personal
Care

Cosmetics

Medical
Devices
Nutraceutica
ls
Pet care

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Stakeholders involved in creating

labels

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What is the Problem?

50% of all product launches are delayed due to Packaging Artwork
delays (loss of revenue)
40% of all Food product recalls are due to Packaging Labeling issues
(loss of revenue + brand reputation)

35% of all Drug recalls are due to Packaging Labeling errors and
omissions (loss of revenue + brand reputation)
22% of all Packaging write-offs are due to Artwork errors

(increase in cost)

Source: Existing Customers/ Prospects, FDA,

http://supplychaininsights.com/packaging-artwork-an-important-value-chain-process/
www.manageartworks.co

Source of Problem
Complexity in Product
Portfolios

Global Marketing

Packaging Write-offs

Continuous growth in
number of SKUs (20%)

Different languages.
Compliance Regulations
change frequently in each
market

No insight into existing stock

before label changes.
Wrong version sent to print.

Collaborative Exercise

Increasing Approval
Time

No Viable Alternative

Only 40% of the artwork

management process is
done
in-house. Involves 6-9
internal
stakeholders and 2-3
external
agencies

Number of people handling

artworks has increased 3
folds;
Hence artwork approval
time
has increased by 30%

Use of ERP or PLM for

managing
artworks has proved to be a
failure

Source: Existing Customer/ Prospects, FDA,

http://supplychaininsights.com/packaging-artwork-an-important-value-chain-process/
www.manageartworks.co

What is ManageArtworks?
Packaging Label/ Artwork
Management Software

A central
web
based
platform

for all
packaging
artworks,
source files,
specification
files, key lines

so internal
staff, design
teams and
printers

A way to manage, review, proof read

and archive packaging labels/
artworks from one central hub

can proof-read,
collaborate

approve and
share the correct
material every
time
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What problems will

ManageArtworks solve?

Artworks
Artworks and
and related
related files
files are
are
scattered
scattered in
in multiple
multiple locations
locations

Wrong
Wrong versions
versions sent
sent for
for printing,
printing,
leading
leading to
to write-offs
write-offs

Compliance and Branding consistency is a key

driver of sustainable differentiation, sales and
brand value

Manual
Manual proofing
proofing is
is error
error prone,
prone,
inconsistent
inconsistent and
and not
not scalable
scalable

Email
Email or
or hard-copy
hard-copy approval
approval requires
requires
constant
constant follow-ups
follow-ups
Improve
compliance to
internal and
regulatory
agencies

Revenue gain
due to on time
delivery. No loss
due to write-offs

Consistently faster
to market with
error free
compliant
artworks

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MultiDepartments

Packagin
g

Design

MultiDepartments

Checklists
Barcode
check
Braille
check
Color

Initiate
Request

Upload
Keyline

Upload
Artwork

Artwork
Approval

Artwork Process

Print Proof
Approval

Printer

Upload Print
Proof

Dimension
checkCompare
Pixel
Text
Compare

Release for
Production
Multi-Departments

Separation
Layers
Separation
Font check

QA

Artwork
Approval

Benefits

www.manageartworks.co

Global References

www.manageartworks.co

www.manageartworks
.com

Get in Touch
US Tel: (609) 436 9249
India Tel: +91- 95512 90717
+91- 72999 62646
sales@manageartworks.com