PRESENTED BY :

Naman Yadav
Samuel M. Philip

INTRODUCTION

Microsoft CorporationAmerican multinational

technology
companyheadquartered
inRedmond,Washington,
that
develops,
manufactures,
and
sellscomputer
software,
electronics and personal computers.
Its best known software products are theMicrosoft
Windows line ofoperating systems,Microsoft Office ,
andInternet Explorer. Its flagship hardware
products
are
theXboxvideo
game
consoles ,Microsoft tablets and smart phones. It is
one of theworld's largest software makerby
revenue,and one of theworld's most valuable
companies.

MISSION

Key Players

Microsoft was founded byPaul AllenandBill Gateson 4/4/1975

On February 4, 2014,Satya Nadella became the CEO of the
company .On the same dayJohn W. Thompson took on the role
of chairman replacing Bill Gates
The company is run by aboard of directors. Some key
members of the board of directors areJohn Thompson,Bill
Gates,Satya Nadella
Steven Ballmer owns highest no. of shares of the company
which are 330 million shares followed by Bill Gates who owns
223 million shares

SWOT Analysis

4Ps of marketing mix

PRODUCT
The key for Microsoft has been to provide the market with a
wide variety of products and services to fulfill their
respective ambitions and to overcome the hurdles or
limitations of restricted categories.
The most benchmark products for which Microsoft is known
across the globe are:
i.
Microsoft Windows
ii.
Bing
iii. Microsoft visual studio
iv. Skype
v.
Internet explorer
vi. Microsoft office
vii. Xbox
viii. Microsoft Games

PRICE

The pricing part of Microsoft is a somewhat

inconsistent due to its varied services, competition in
each of the services and their respective nature
Microsoft also has adopted an approach which is
most suited, and that is of not slashing prices to strip
the brand of its value, and at the same time, not to
be overtly overpriced, so as to repel the market
forces. Where operating systems are considered,
Microsoft has a premium pricing because of its vastly
popular and increasingly useful Operating system.
Products like Microsoft office too are premium priced.
However, all the other products, which have
alternatives in the market, are priced competitively.

PLACE

Microsoft has various lines of distribution

depending on the type of products
For its mobile products, Microsoft operates through
a distributor network with the distributor network
distributing the product to all retailers
for all other softwares, Microsoft has an online
presence, wherein the software can be bought and
downloaded online or it can be bought in the form
of CDs and DVDs from stores
E commerce stores are also a major seller of
Microsoft products because many different
products can be bought online.

PROMOTION

Microsoft is a brand and a name, which is just beyond

the logics and points of promotion and is simply too
popular for promotion
Still Microsoft has a certain amount of promotion, which
is mainly used for its premium products which have a
large share of the market. Or on the other hand, the
promotions are used for products which are in high
competition segments like the Nokia lumia phones
For other online products, Microsoft vastly uses digital
marketing and advertising. In general, the promotions of
Microsoft have always pushed for reliability and usability
of the Microsoft products Which are its key attributes.

RECENT NEWS
Microsoft

launched its Cyber Security Engagement Center

(CSEC) in Gurgaon. CSEC aims to drive public-private
partnerships to fight cybercrime and strengthen
cooperation with Indian businesses, government and
academic organizations on cyber security.

It

brings togetherMicrosoft's Digital CrimeUnit experts

comprised of attorneys, investigators and security
response experts from across the company. The Gurgaon
center is one of the seven global centres and will serve
as a dedicated hub for Microsoftin India.
Source: Times of India

THANK
YOU
For your kind and patient
hearing