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  • Sales Promotion Objectives and Techniques

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    zubbu111
    3 vues22 pages
    This document discusses sales promotion and provides an agenda on the topic. It outlines key decisions around sales promotion such as the size and duration of incentives. It also lists different types of promotions like coupons, deals, sweepstakes, samples, and loyalty programs. Finally, it identifies 12 objectives of sales promotion such as increasing volume, trial, repeat purchase, loyalty, and widening usage.

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    This document discusses sales promotion and provides an agenda on the topic. It outlines key decisions around sales promotion such as the size and duration of incentives. It also lists different types of promotions like coupons, deals, sweepstakes, samples, and loyalty programs. Finally, it identifies 12 objectives of sales promotion such as increasing volume, trial, repeat purchase, loyalty, and widening usage.

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    3 vues22 pages

    Sales Promotion Objectives and Techniques

    Transféré par

    zubbu111
    This document discusses sales promotion and provides an agenda on the topic. It outlines key decisions around sales promotion such as the size and duration of incentives. It also lists different types of promotions like coupons, deals, sweepstakes, samples, and loyalty programs. Finally, it identifies 12 objectives of sales promotion such as increasing volume, trial, repeat purchase, loyalty, and widening usage.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 22

    SALES

    PROMOTION

    Prof. Sameer Mathur,


    Ph.D.

    Agenda
    What is Sales Promotion

    Sameer Mathur
    BuddingMarkets.com
    Indian Institute of Management,
    Lucknow
    Marketing Professor 2013

    Marketing Professor 2009 2013

    Ph.D. and M.S. (Marketing) 2003 2009

    Sales Promotion

    Promotions Target:

    KEY DECISIONS
    Size, Duration of the Incentive

    Coupon

    Deal

    Sweepstakes

    Samples

    Loyalty Programs

    Mail-in Rebate

    Mail-in Rebate

    Product Placements

    12 Objectives of Promotion
    1. Increasing volume;
    2. Increasing trial;
    3. Increasing repeat purchase;
    4. Increasing loyalty;
    5. Widening usage;
    6. Creating interest;

    12 Objectives of Promotion
    7. Creating awareness;
    8. Deflecting attention from price;
    9. Gaining intermediary support;
    10. Discriminating among users;
    11. Restoring brand perceptions and deflecting
    attention from complaints;
    12. Retaining brand perception on service
    failure.

    Sales Promotion

    Summary
    What is Sales Promotion

    Over 600,000 views from


    more than 100 countries
    http://www.BuddingMarkets.com/

    Sameer
    Mathur
    BuddingMarkets
    .com

    http://www.facebook.com/BuddingMarkets/

    Read this book


    This book is the
    bible of Marketing
    Prof. Sameer Mathur

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