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AND BUSINESS
Patricius Bryan Widyanto (152222201)
Sr. Izabel Xavier do Rego (152222208)
INTRODUCTION
pro come from every continent except Antarctica, and tennis fans everywhere want to see the
is requires member pros to play in a certain number of events, also to maintain international
rankings.
The
organizers must attract enough top draws to fill stadium seats and land lucrative TV contracts.
The
tournaments compete for top-billed stars not only with other tournaments but also with regular
tournament earn money though tickets sales, corporate sponsorship agreements, television
contracts, and leasing advertising space. The more people in the stadium and TV audience, the more
sponsors and advertisers will pay attention.
The
sponsor list for the 2011 Australian Open tennis tournament included a South Korea automaker
(Kia), a Dutch brewer (Heineken), a Swiss watchmaker (Rolex), a French clothing company (Lacoste)
and a U.S. sporting goods firm (Wilson).
Some
countries
have
legally
designated
anationalsports as a means of preserving
traditions.
Other sports have sometimes replaced national
sports
in
popularity,
such
as
cricket`s
replacement of field hockey as India`s most
popular sport.
International Baseball Federation now has over
100 member countries, even though
Increased exposure not only broadened the global
fan base, but it also showed youngsters all over
the world how the game was played.
global
TV
coverage
(and
marketing
program).
Stanley Cup hockey watch from outside North
America.
Promotion as Teamwork
CONCLUSION
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