Green Consumer

Who are Green

Consumer?
Green consumers are those who seek to fulfill
economic responsibility with their choices of
environmentfriendly products
(Lee et al, 2013)

How to Identify Green

Consumers?
Present your reading

Growth
Philips Sales Performance

Who are they?

Green Consumer
Behavior
In general, green consumption stems from

individuals idealism to internalize some of the

negative externalities from the production of
the green goods they buy (Eriksson, 2004)
Customer scepticism of firms green
production and product claims has also been
increasing (Peattie & Crane, 2005; Harris,
2007; Bamberg & Moser, 2006; Thgersen,
2000; Garnkvist., Lekedal and Marmendal ,
2007; Moisander, 2007)

Green Consumption
(Darnall et al, 2012)
Trust of Sources Provide Information about

Environmental Concerns
Role of Environmental Knowledge
Personal Affect towards the Environment
(personal risk)

Assignment
Definisikan Green Consumer. Definiskan

berdasarkan minimal 2 artikel akademik yang

mampu menjelaskan secara lengkap konsep
Green Consumer. (tuliskan maksimal 1
halaman)
Identifikasi minimal 5 topik penelitian
Dikumpulkan minggu depan (30 jan)