Académique Documents
Professionnel Documents
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Presented To
Presented by
GROUP # 6
GROUP NO. 6
SIDRA NOOR KHAN 11
NAZIA QAMAR 08
SHAHNEELA NAZ 40
AYSHA SAHAR 25
SHAHBAZ GHLIB 13
Introduction & Overview
SHAHBAZ GHALIB
ROLL NO 13
Overview
• Introduction
• Products & Brands of Revlon
• Financial Analysis
• Competitor of Revlon
• SWOT Analysis
• Five Forces of Industry Competition
• Strategies of Revlon
Overview
• Revlon is a world leader in cosmetics, skin care,
fragrance and personal care and is a leading mass market
cosmetics brand. Our vision is to provide glamour,
excitement and innovation through quality products at
affordable prices.
Overview
• Our global brand name recognition, product
quality and marketing experience have enabled
us to create one of the strongest consumer brand
franchises in the world, with our products sold in
approximately 175 countries and territories.
Revlon's brands include Revlon®, ColorStay®,
New Complexion®, Revlon Age Defying®,
Almay®, Ultima II® and Flex® and Charlie®.
History
• Lips
• Face
• Eyes
• Nails
• Hair Color
• Beauty Tools
Lips
Lips Products are
lipstick
lip glaze
lip liner
lip shiner
crème gloss
liquid lip stick.
L
i
p
s
FACE
PRODUCTS
Face Matching Makeup
Smoothing Premier
Pressed powder
Finishing powder
Matte powder blush
HAIR COLOR
PRODUCTS
Color silk
Color silk root perfect
Frost & glow
Revlon colorist
Shampoo & Gel
EYES
PRODUCTS
Matte eye shadow
Powder eye shadow
Mineral eye shadow
Kohl eye liner
Liquid eye pin
Eye pencil
NAIL
PRODUCTS
Nail Enamel
Naturally Chic
Daily wear
Color allure
Cuticle remover
Gel nail hardener
BEAUTY TOOL
PRODUCTS
Eyes shape
Curl
Finish
Prep + shape
Groom
Smooth + treat
FRAGRANCE
• PRODUCTS
Charlie
Ciara
Enjoli
Fire& Ice
Jean Nate
Jontue
Body Spray
FINANCIAL STATEMENT AND
RATIO ANALYSIS
Aysha sahar
ROLL NO 25
Financial Analysis
INCOME STATEMENT
REVLON Financial Overview
• Liquidity Ratio
• Activity Ratio
• Debt Ratio
Profitability
Gross Margin 63.5%
Return on Investments
Liquidity ratio
Liquidity Ratio
Quick Ratio .84:1
Price/Earnings 1.13
Competitor Comparison
Avon
Valuation
Price/Earnings 1.13 7.88 — 16.75
Per Share Data
REVLON AVON P&G
Last Dividend 0 $ 0.80 — 43.36
NAZIA QAMAR
Roll No.08
Strengths
Strengths
Potential Entrants
Threat of
new entrants
Industry
Bargaining power Competitors Bargaining power
of suppliers of customers
Suppliers Customers
Rivalry Among
Existing Firms
Threat of
substitute products
or services
Substitute
s
Internal Rivalry
Internal rivalry
SHAHNEELA NAZ
ROLL NO 40
STRATEGIES
• Building and leveraging our strong brands.
• Improving the execution of our strategies and plans
and providing for continued improvement
• in our organizational capability through enabling and
developing our employees.
• Continuing to strengthen our international business.
• Improving our operating profit margins and cash flow.
• Continuing to improve our capital structure.
Building and leveraging our strong brands.
in our organizational capability through enabling
and developing our employees.
Continuing to strengthen our international business.
Improving our operating profit margins and cash
flow.
Continuing to improve our capital structure.
Revlon, Inc. conducts its business through its direct wholly
owned operating subsidiary, Revlon Consumer Products
Corporation and its subsidiaries (Products Corporation), which
manufactures markets and sells an array of cosmetics, skincare,
fragrances, beauty tools, hair color and personal care products.
The company is a mass-market cosmetics brand.