BRAND BUILDING

ANKITA SONTAKKE
ROLL NO. 329
TYBMM (A)

POSITIONING
Samsung embodies style and technology for young
professional, with its cutting edge design and superior
connectivity features.

TARGET AUDIENCE
DEMOGRAPHIC
AGE- 15 to 45 years
LOCATION- Urban and Rural
GENDER- Male and Female Both

PSYCHOGRAPHIC
MIND SET- Economic
BELIEFS- Performance Matters
ATTITUDES- Long lasting

 USP- Cutting edge technology and features.

TAGLINE- Inspire the world create the future
WHAT IS THE BRAND-Samsung is a powerful android phones for every
segment of the market

CORE VALUES
Product

Organization

Imagery

Person

Affordable

Performance

Reliable

Youngsters

Consumer
Durable

Economic

Easy use

Popular

Long Lasting

CORE IDENTITY
Affordable
Long Lasting
Youngsters

EXTENSION

Brand extension: Mobile, T.V, Home Appliances,

Laptops

Variants: Galaxy series, S series, LED , LCD

COMPETITORS
MobileSony

Laptops-

LG
Videocon

TelevisionSony
LG
Videocon

Dell
HP
Lenovo

Perceptual Mapping
High
Durability

Apple
LG
Dell

Motorola
Videocon
HP
Low
Price

High
Price
HTC
Lenovo

Sony

Low

BIG FIVE

DOWN TO EARTH
RELIABLE
TOUGH.

THANK
YOU..!!!