VALUES.

WHAT ARE VALUES?

Belief.
A Mission.
A Philosophy.
That is meaningful.

Values asthe
highestpsychological form for
accomplishment.

Dataare

mental facts derived from

sense observation.
Informationis data organized by the
physical mind into meaningful
relationships.
Thoughtsare specific conclusions or
observations drawn from the
information.
Ideas are generalized conceptions

 Opinionsare

thoughts which the mind

endorses and the ego identifies as its
own.
Beliefsare ideas which the mind
endorses and the mental ego identifies
with as true for its life.
Attitudesare opinions endorsed and
energized by the vital ego.
Valuesare idealized conceptions that
are endorsed by the personality.

ORGANIZATIONAL VALUES.
--Sears' commitment totrusting the
customer.
-- Apple Computer's belief in the
values ofsolving problems of society.
-- Marriott's values ofsystemization
and standardization.
DO YOU UNDERSTAND?

VALUES AND GOALS

STATEMENT
Businesses and other organizations
develop strategic plans in which
they list out their goals and values.
E.g., one company indicated, "Provide
growth opportunities for our
employees. Create economic value for
our customers and shareholders.
Return value to the communities we
serve."

SUMMARY OFVALUES IN
COMPANY
The greatest potentials for the growth of
any company are generated by a
commitment to high corporate values.
By values, we mean the qualitative
goals which the company strives to
achieve in all its activities.
Values release and direct energy,
motivate people, generate profits and
promote non-stop expansion.

Cont
Values

are the key to energizing the

fivegrowth engines of a company; market,
products & services, organization, people,
and finance.
Values raise the quality of corporate
energies and elevate work to a higher level.
There are three types of values-physical,
organization and psychological-which differ
in the level and intensity of the energy they
release.

UTILITY OF VALUES IN
BUSINESS:
Values

release energy because they

motivate people.
Values motivate people to work
together collectively.
Values are like ever-receding or neverending goals. The higher the values,
the more the energy and effort required
to achieve and sustain them. The more
you pursue them, the greater the
energy they release and put into

Cont
Quality

of performance on every job,

every activity, and every act can be
accurately assessed in terms of values.
Companies which rated their
implementation of key corporate values
the highest also reported the highest
levels of revenue growth and
profitability in their respective
industries.
Improving corporate performance on a
single value can virtually transform the

Cont
Values

are the most powerful way to

release and harness the company's
latent, unutilized energies for growth.

DEFINITION OF BUSINESS VALUES.

Values

are the
operationalqualitiesthat companies
seek to achieve or maintain in their
performance.

By

values, we mean the qualitative

goals which the company strives to
achieve in all its activities.

DEFINITION OF VALUES FOR

COMPANYA value is a belief, a mission, or a
philosophy that is really meaningful to
the company. An example of a business
value is: "Customer Satisfaction."
Another example of a value is "Being
Ethical and Truthful." Every
company has one or more values,
whether they are consciously aware of
it or not. Another way of saying it is
that a value is a statement of the

 Values

Reflect Highest Thought.

Pursuit of Ideal.
Values In Company- Leads to
Success.
Values the Heart of the Corporate
Personality.
The Psychic Center of the Company.
The Soul of a Business is Its Values

STEPS TO IMPLEMENT AND

INSTITUTIONALIZE VALUES.
Selection.
Commitment.
Standards.
Structure.
Jobs,

Activities and System.

Employee Responsibilities.
Skills.

SOME VALUES.
Accomplishment,

Success

Accountability
Accuracy
Adventure
All

for one & one for all

Beauty
Calm, quietude, peace
Challenge
Change
Charity
Cleanliness, orderliness
Collaboration
Commitment
Communication
Community
Competence
Competition
Concern for others.

Cont
Connection
Content over form
Continuous improvement
Cooperation
Coordination
Creativity
Customer satisfaction
Decisiveness
Determination
Delight of being, joy

THANK YOU.
Prepared By:
Kavita Sahu.
Kaziranga University- School of Business.
Jorhat.