Understanding

Business
Communication in
Todays Workplace

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 1

Global Communication
Internal Audiences
Audiences
Internal

External Audiences
Audiences
External
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 2

Communication
Benefits
Problem Solving

Business Relationships

Decision Making

Promotional Messages

Productivity

Images and Brands

Work Flow

Audience Response

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 3

Effective
Communication
Practical
Practical

Concise
Concise

Factual
Factual

Clear
Clear

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Persuasive
Persuasive

Chapter 1 - 4

What Employers
Expect
Organizing ideas and information
Expressing ideas and information
Reading and listening effectively
Communicating with diverse groups
Using communication technology
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 5

What Employers
Expect
Writing and speaking effectively
Applying business etiquette
Communicating ethically
Obeying regulations and guidelines
Using time productively
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 6

Communication
Process
1

Sender
Sender
Has
Has an
an Idea
Idea

Audience
Audience
Sends
Sends Feedback
Feedback

Sender
Sender
Produces
Produces Message
Message

Audience
Audience
Reacts
Reacts to
to Message
Message

Sender
Sender
Encodes
Encodes the
the Idea
Idea

Audience
Audience
Decodes
Decodes Message
Message

Sender
Sender
Transmits
Transmits Message
Message

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Audience
Audience
Receives
Receives Message
Message
Chapter 1 - 7

Communication Skills
Ethical Communication

Constructive Feedback

Audience-Centered
Approach

Business Etiquette

Intercultural Sensitivity

Technology Skills

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 8

Ethical Communication
True in Every Sense
Includes Relevant Information
Not Deceptive in Any Way
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 9

Unethical
Communication
Unethical
Unethical Practices
Practices

Plagiarism
Plagiarism

Selective
Selective
Misquoting
Misquoting

Falsifying
Falsifying
Numbers
Numbers

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Distorting
Distorting
Visuals
Visuals

Chapter 1 - 10

Recognizing Ethical
Issues
Ethical Dilemma

Ethical Lapse

Stakeholders

Business Pressures

Conflicting Loyalties

Illegal Choices

Difficult Tradeoffs

Unethical Choices

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 11

Making Ethical Choices

Individual
Employees

Code of Ethics

Corporate
Management

Policies and Structures

Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 12

Etiquette in the
Workplace
Respect
Respect
Courtesy
Courtesy
Common Sense
Sense
Common
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 13

Communication
Technology
Maintain Perspective
Perspective
Maintain
Use Tools
Tools Wisely
Wisely
Use
Connect with
with People
People
Connect
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall

Chapter 1 - 14