Académique Documents
Professionnel Documents
Culture Documents
Project Mechanics
Store Activation
Two Activities Each Day on different pre-selected stores.
One Supervisor leading both stores and two Brand Activators in each store.
Main emphasize is to focus on the free trials per day.
Activity supervisor is responsible for timely setup / installation
Brand ambassadors will intercept consumers and explain pitch.
Supervisor will be the responsible for providing the attendance of BA on daily basis.
Total activity duration is of eight hours including a forty five minutes break.
Day Flow
Store Activated
12:45PM to 1:00 PM
Setup Installation
Lunch Break
04:15 PM - 05:00 PM
45 Minute Break
Activity Closing
09:00 PM
Daily Reporting
SMS Reporting
(on activity Closing)
Stall Design
Activity Calendar
Jan-16
Address
Working Days
Feb-16
F
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
15
DHA
15
Model Town
15
Gulberg
Liberty
DHA
Main Market
Liberty
S
7
Activity Scope
Total Activities
Days
Target
Interception
Target Free
Trial
15
15
250
200
Metro (DHA)
15
15
250
200
15
15
250
200
Alfatah Mall(Gulberg)
250
200
Alfatah
250
200
HKB
250
200
250
200
250
200
Store Name
Jalal Sons
HKB(Liberty)
60
60
2000
Estimated Free
Trial
3750
3000
3750
3000
3750
3000
750
600
750
600
750
600
750
600
750
600
1600
Estimated No. of
Interception
15000
12000
Contact Report
S#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Name
No.Of
Interception
Contact No.
Brand Activators
Daily Report
Date
Activity
Name of Store
Intercepti
on
Free Trial
Total
Cost(s)
Website
Development
Social Media
Services
Thank You