etoric & Stylistic Analyse

R. Soundararajan
sociate Professor
& Research Dept. of English
tional College (Autonomous)
uchirapalli 620 001
vidhyarthy1 @ gmail.com

Introduction
the study and uses of written, spoken & visual lang.
The art of persuasion
The breaking down of something into its parts and
Interpreting how those parts fit together
In rhetorical analysis, then we examine how authors
attempt to persuade their audiences by looking at the
various components that make up the art of persuasion

Dr. R.www.themegallery.com
Soundararajan

Rhetoric investigates how

language is used to organize
and maintain social groups,
construct meanings and
identities, coordinate
-behaviour, mediate power.
produce change and create
knowledge.

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Rhetoric is the Art of Discourse

f Communicating thought in Languag
The grand art
of
communication
not of ideas only
but of
Sentiments
Passions
Dispositions and
Purposes Dr.
Campbell

Thought
Thought

is here intended in its widest

signification.
In a certain sense, the mind
thinks whenever it acts, and in
this sense,

Mental
action

Mind

Thought is the product of any

mental action

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The human mind acts in several ways

Intellectual
activities

Will

Human
mind

wills

Knows
M1

M2

M4

M3

feels

Intellect /
Cognition

Sensibility/
Feeling

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The Intellectual / Cognitive Faculties

may be distinguished as:
Presentat
ive

Elabor
a-tive

Represen
tative

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The Presentative Faculties include

(a)
Intuition or Selfconsciousness
the power of knowing
what is going on in
ones own mind.

(b)
Perception
the power of
knowing through
the senses.

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Intellectual
/Cognitive
Faculties

Represent
Memory

Text/wo
rk

Presenta
tive
Intuition/Sel
fConsciousne
ss
Perception

Imaginatio
n

Elaborat
ive
Conceptio
n
Judgment
Reasoning

Contd.
Presentative
Re-presentative
Elaborative

Intuition/Self-consciousness
the power of knowing what is
going on in ones mind

Perception
the power of knowing through
the senses

Memory
Re-presents objects as real

Imagination
Re-presents objects as ideal

Conception/Generalization
Power of forming class-ideas

Judgment
Power of comparing

Reasoning
Power of deriving conclusion

To Sum up

Words that either present/re-present

intuitions, perceptions, or conception
are called Terms.
Judgment is the power of comparing
terms.
Many principles of Rhetoric apply
equally well to the communication of
thought by other means Signs,
symbols, pictures, statues

Contd

So, the medium of communication

gets least priority whereas, the
essential characteristic of discourse
is its Communicating thought
Rhetorical Studies includes
1. Theoretical Discussions of
Rhetorical Rules and Principles Rhetoric Proper
2. Practice in the actual work of
Constructing Discourse - Composition

which guide and

control the
practice of the art
Rules

which underlie the

rules, and explain
or justify them
Scientific
principles

Rhetoric Proper

the application of
both rules &
principles to
actual text
Practice

Composition

For
For effective
effective understanding
understanding of
of Rhetoric
Rhetoric &
& Composition
Composition